The best hashtags at the moment: Today it can be #bluecollar, tomorrow #foodporn

These days, no one disputes the claim that social media, whether we like it or not, is a key tool for communication, marketing, entertainment – and even education. What Mark Zuckerberg started long ago is now continued by influencers on his platforms and various other channels, attracting millions of viewers with their content. The secret of large numbers sometimes lies in seemingly insignificant things like hashtags, keywords that allow creators’ content to reach a wider audience. Therefore, they have become indispensable in building personal and professional brands. This year has once again brought new trends and successful stories that shape the world of social media. So let’s get started!

How to make a rocket engine

American influencer and actor Nick Uhas first gained fame in Hollywood, and then decided to create entertaining and educational videos dedicated to science, combining scientific experiments with basic technical skills. In his TikTok and Instagram videos, he uses the hashtag #bluecollar to highlight the practicality and usefulness of craft skills, which is why he attracts a million-strong audience. One of his viral videos, which has over five million views, shows how to make a simple rocket engine using household items. For such reach on television, an entire team of producers struggles, while he does it within his four walls. This approach not only entertains but also educates the audience and attracts especially younger generations interested in STEM to try to become self-taught scientists themselves. Of course, all this pays off in the end, as Nick has been collaborating with brands like GE and National Geographic for years and successfully monetizes the content he creates as part of strategic partnerships.

In addition to science and technical skills, people have gone crazy for food influencers. If you occasionally type #foodie, #foodporn, or #instafood into the search bar, you have probably already watched several videos by Rosanna Pansino.

What sponsors love

She is one of the most popular food influencers who shares various recipes and culinary tips on YouTube, Instagram, Facebook, and TikTok – from a simple grilled cheese sandwich to a complicated beef Wellington. Her videos often showcase various cakes and desserts inspired by pop culture, which attracts a wide audience, including many families – and sponsors love that. Rosanna has collaborated with many serious brands, the most famous being Wilton and Hershey’s, and her creations have attracted millions of followers who eagerly await what she will make next, all incorporated into a video that rarely lasts longer than a minute.

Marie Kondo, globally known for her cleaning and organizing method KonMari, uses hashtags like #tidyup, #organize, and #sparkjoy to share tips on maintaining a tidy and organized living space. Her organization philosophy, which is based on keeping only those items that ‘spark joy’, has become a global phenomenon. Marie has come a long way from her influencer career and has since become a bestselling author and star of popular Netflix series ‘Tidying Up with Marie Kondo’ and ‘Sparking Joy with Marie Kondo’, and her tips inspire millions of people around the world to reorganize their homes (no matter how surprising it may seem to some of us that motivation for tidying up an apartment or house can be found on social media). The hashtags she uses help her attract an audience looking for practical tips for maintaining a tidy home, which is why she has established collaborations with many brands specializing in home organization and decor. When mentioning Marie Kondo, we cannot overlook Sophie Hinchliffe, better known as @MrsHinchHome. She is a young influencer who has built a real career from videos revealing simple yet effective tricks for maintaining cleanliness in a house or apartment. Sophie also has millions of followers on all social media platforms and contracts with brands like Procter & Gamble and Dyson.

All clean

Of course, on social media, not only creators who clean homes succeed but also those who teach others how to clean their faces. A good example is @GlowByRamon, a skinfluencer who uses hashtags like #skincareroutine and #serumsunday to share his skincare tips. His expertise and detailed product explanations provide the audience with what they previously lacked – advice they would otherwise receive at the counter of some trendy pharmacy in the city center. This approach has earned him a loyal follower base, as well as quite lucrative contracts with brands like The Ordinary or CeraVe. The key to his success? He knows how to convey complex information in a very simple and accessible way.

In addition to individual influencers, brands also use hashtags to build communities and increase engagement. For example, Nike uses #justdoit and #nikerunning to encourage users to share their sports achievements and connect with the brand. Everyone wants to be noticed while winning, and it has never been easier than today because after running twenty kilometers, we just need to post a good photo with the current hashtag. Behavioral marketing and social media are a great combination, as evidenced by the fact that this approach endlessly increases brand visibility while also creating a sense of community among users. One of the key factors for long-term success is the ability to adapt to trends and continuous learning. For instance, American activist Leah Thomas, known as @GreenGirlLeah, uses hashtags like #sustainableliving and #zerowaste to promote an environmentally friendly lifestyle. In this way, she has managed to build a loyal community of followers who share her values and interests, which has led her to collaborate with brands advocating for the ever-popular sustainability. She also received recognition this year on Forbes’ list of notable young professionals ’30 Under 30′.

Data assistance

Successful influencers also know how to use data and analytics to optimize their content. Monitoring hashtag performance, analyzing posting times, and audience engagement help them continuously refine their strategies. Let’s not kid ourselves; the influencers mentioned in this text undoubtedly skillfully use analytical tools to understand which types of content resonate best with their million-strong audience. This approach allows them to tailor videos, maximize reach, and achieve better results. For a long time, their careers have not been a matter of chance. It is the result of strategic planning, authenticity, and the ability to adapt to trends that change from day to day. In a world flooded with information, content quality and direct communication remain the most important factors for achieving success, which the audience values more than ever today. It is no longer the best production that wins, but the content with which the most people can connect or identify – and for that, an old phone and a few good ideas in notes are enough.