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10 Years of Light Communications

Danira Orešić, direktorica i osnivačica Light komunikacija
Danira Orešić, direktorica i osnivačica Light komunikacija / Image by: foto

Ten years of operation of the PR agency Light Communications, along with thirty years of active work in the field of marketing and public relations by its director and founder Danira Orešić, serve as a reason to summarize the company’s core values, but above all to announce an additional step forward in the standardization of services based on expertise, experience, and investment in team knowledge.

Expansion of Services

In addition to new business acquisitions, the agency is currently expanding its services in line with changes in the industry, trends, team affinities, and client demands. Alongside event organization, including the most technically and creatively demanding ones, the agency has been achieving very measurable results in the segment of PR campaigns and visibility across all communication channels for years.

Long-term, confidential, and partnership relationships with clients, as well as with media professionals, are another standard of Light Communications. Regular investment in knowledge and education is complemented by the agency’s commitment to socially responsible business practices. In addition to regular activities, the agency selects projects that require assistance in the visibility segment for specific activities. Accordingly, this year it participates for the second time in the project ‘Communication Support for Socially Beneficial Programs of Associations’ organized by the Croatian Association for Public Relations and the Office for Associations of the Government of the Republic of Croatia.

Event Organization

The PR agency Light Communications enters its eleventh year of operation with a solid base of loyal clients and new business acquisitions, while also working as a family company on transferring knowledge to the next generation. In the upcoming period, a special focus will be on event organization, which includes all PR activities for the visibility of a specific event, the creation of PR campaigns, and the expansion of services to include digital marketing activities as well as photo and video production.

– Investment in knowledge and a fair approach to work are prerequisites for longevity in the business world, including in marketing and public relations – says Danira Orešić.

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