Stanić Beverages and Tetra Pak First in the World to Introduce LightWing 30 Cap Made from 100% Recycled Polymers

The food and beverage industry faces new trends every day, and in response to the increasing demands of today’s consumers, companies are investing in innovations and entering new business projects in collaboration with partners throughout the entire value chain.

For more than seventy years, Tetra Pak has been providing solutions for food processing and packaging and offering services in the food industry. In addition, it offers integrated solutions that provide support from the very first step, the conceptual definition of the product, all the way to its realization and marketing.

Environmental Care

Consumer demands no longer stop at the taste and nutritional characteristics of products; they want to know that the products they use are safe for them and the environment. To meet the expectations of end consumers regarding environmental care, Stanić Beverages, on the occasion of the 25th anniversary of the renowned Juicy brand, presented unique packaging. In collaboration with Tetra Pak, it chose Tetra Stelo Aseptic as the new packaging format for the popular Juicy with the inseparable LightWing 30 cap made from 100% certified recycled polymers. Made from 70% plant materials, Tetra Stelo Aseptic has a unique appearance that attracts consumer attention, its innovative shape allows for easier handling, and thanks to its elegant and rounded silhouette, it creates exciting possibilities for creative packaging design.

The introduction of the inseparable LightWing 30 cap on the new Tetra Stelo Aseptic packaging format for the Juicy brand is a key milestone for Stanić Beverages towards a circular economy as the cap contains 100% certified recycled polymers and is the first of its kind in the world.

In Collaboration with Customers

– The world premiere of the inseparable LightWing 30 cap made from 100% certified recycled polymers on the Juicy brand is the result of close collaboration with the customer from the beginning to the realization of the project. Thanks to our knowledge and expertise based on innovations, our goal was to develop sustainable solutions that meet the expectations of end consumers regarding environmental care and support the customer on their path to sustainability, said Nenad Gulevski, Sales Director of Tetra Pak East Europe.

– Thanks to Tetra Pak, we can respond to customer demands for safe, innovative, and environmentally friendly packaging. Its unwavering commitment and support throughout the entire process have enabled the recognizable Juicy brand to set new sustainability standards within the juice and nectar category both in Croatia and globally, said Nina-Christina Stanić, Marketing Director at Stanić Group.

Along with Juicy, other brands of Stanić Beverages such as TO, Maraska, and Joy will also be available in Tetra Stelo Aseptic packaging, helping them stand out among similar products on the market, attract new consumers, and offer consumers the best experience.