A huge success for Croatia: Domestic creatives this year the most successful in the region with two lions in Cannes

Croatian creatives now possess as many as six Cannes lions – prestigious statues awarded at the largest global creativity festival, Cannes Lions. The esteemed festival, which is taking place this year from June 17 to 21, awarded the agency Bruketa&Žinić&Grey a bronze award for the project A Story Worth Every Letter, realized with the participation of the Communication Laboratory in the Print & Publishing category, while Studio Tumpić/Prenc won bronze for the project It’s Time for Your Time in the Design category. This year, domestic communicators bring two Cannes recognitions to Croatia after a rigorous selection among the best projects worldwide.

– This is truly the greatest achievement of our career. We are extremely pleased to have further contributed to placing Croatia on the map of countries receiving this prestigious award. The project ‘It’s Time for Your Time’ invites consumers to slow down the pace of life and align it with the time needed for producing wine such as Teran Barrique – explained Anselmo Tumpić, creative director of Studio Tumpić/Prenc, about his project, which previously won several awards at the Croatian creativity competition IdejiX, the regional competition BalCannes, and other esteemed international competitions.

For the agency Bruketa&Žinić&Grey, this is already their second Cannes lion.

– In this campaign, it is not just about pasta, nor about singing traditional songs. This is a campaign that speaks of belonging and love: love for your family, friends, and that small part of the world you consider your own – emphasized Nikola Žinić, head of the awarded campaign from the agency Bruketa&Žinić&Grey.

– Behind this simple yet brilliant campaign stands a large team. Holding a small box with the exact number of letters of a folk song, you feel the attention we have given it and thus materialized the fragility of heritage that can easily slip away from us if we do not take care of it – added Žinić.

Let us recall that four Croatian agencies – Imago Ogilvy, Studio Sonda, EssenceMediacom, and Bruketa&Žinić&Grey – have previously won Cannes lions for their creative work, the most prestigious award in the global creative industry. This is also the third consecutive year that Cannes Lions recognizes the quality of Croatian creatives by inviting them to its expert jury: the first representative of Croatian creativity in the Cannes jury was Jelena Fiškuš in 2022, last year Davor Bruketa and Damir Ciglar participated in the jury of both Cannes Lions and the Cannes Young Lions competition from Croatia, while this year Croatian creativity in the jury was represented by Sean Poropat and Ivan Golubić, the only representatives in the jury from the entire region.

These achievements reflect the fact that the Croatian advertising industry is the largest in the region and that the market is becoming increasingly strong and continuously improving its quality. In recent years, projects from Croatian market communication agencies have stood out in the region by winning awards and recognitions – alongside Cannes Lions – at numerous international professional competitions. The progress of the entire Croatian communication profession is reflected in the increased number of foreign orders, international recognitions, and memberships in the juries of international competitions. The renaissance of the industry is also reflected in the Communication Days, once a gathering of local experts, now one of the leading regional events attracting an audience with the quality of content provided by some of the best experts from around the world.

All information about the awards given at the Cannes Lions festival is available at canneslions.com.