New BalCannes Report: A creative overview of the region with the best advertisers and agencies published

After the winners of the BalCannes competition were announced, which gathered the best of creativity from five countries in the region at the Communication Days, important results of this major creativity competition are gathered in one place in the BalCannes Report 2024. Agencies from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia could compete in a rich array of 17 categories in which they usually compete in the market for campaigns conducted during the two-year qualification period, where it was possible to win a gold, silver, or bronze award.

The importance of the BalCannes report – besides creatively uniting the region and encouraging healthy competition, exchanging knowledge and experiences, as well as opening regional horizons, thus becoming a true mosaic of creativity in the region – lies precisely in the fact that it is a great mirror of current trends in the regional communication scene, as well as the market, on as many as 47 pages.

Winners of the BalCannes 2024 competition

Let us remind you that at the Communication Days in Rovinj, the Grand Prix was awarded to Jazavac and Utorak and the Hemofarm Foundation for the project The Most Important Call in Life. The title of the best agency from the five countries of BalCannes went to Imago Ogilvy, and the best advertiser was the Hemofarm Foundation! The special Editor’s Pick Award, selected by representatives of the professional media from the region, went to Studena and the agency Imago Ogilvy for the project EVERYBODY GUC GUC.

Top 10 projects at BalCannes

Below, see how the ranking of projects that achieved the highest ratings at the BalCannes 2024 competition looks. Some projects received the same number of points, thus sharing a place in the ranking.

1. The Most Important Call in Life/Jazavac and Utorak/Hemofarm Foundation/I. Market Mosaic/Health and Pharmacy

2. I Am in Bingo/Via Media/Bingo/I. Market Mosaic/Retail

3. It’s Time for Your Time/Studio Tumpić/Prenc/Franc Arman/I. Market Mosaic/Alcoholic Beverages

4. PIPI – A TOAST FOR EVERY ROAST/Imago Ogilvy/Pipi Beverages/I. Market Mosaic/Non-alcoholic Beverages

5. Štark – The Smile is Here/Ovation BBDO/Atlantic Group/I. Market Mosaic/Food

6. It’s Nice to Be a Farmer/Agency 101/Ministry of Agriculture, Forestry and Food, Slovenia/I. Market Mosaic/Miscellaneous

The Most Important Call in Life/Jazavac and Utorak/Hemofarm Foundation/II. Positive Change Mosaic/Community Care

7. THE WHITE BOXES/Herman & partners/Mercator/I. Market Mosaic/Retail

8. EVERYBODY GUC GUC/Imago Ogilvy/Studena/I. Market Mosaic/Non-alcoholic Beverages

9. Munchmallow – All from Play/Žiška/Jaffa Crvenka/I. Market Mosaic/Food

10. On the Right Path/McCann Belgrade/Belgrade Philharmonic/I. Market Mosaic/Tourism, Culture and Leisure

Top 10 advertisers at BalCannes

Below, see how the ranking of advertisers whose projects achieved the highest ratings at the BalCannes 2024 competition looks. Some advertisers received the same number of points, thus sharing a place in the ranking.

1. Hemofarm Foundation
2. Studena
3. Atlantic Group/Belgrade Philharmonic/Bingo/Cleanliness Split/Franc Arman/Ministry of Agriculture, Forestry and Food, Slovenia/Pipi Beverages
4. Croatia Insurance
5. Mercator/RBA – Raiffeisenbank Croatia
6. A1 Serbia/Counseling office for Workers/Heineken/Jaffa Crvenka
7. Heineken Croatia/Skateistan
8. Burek Olimpija/ePlaneta/One Albania/Terra Hub/UNICEF Serbia
9. Halkbank AD Skopje
10. IKEA/Konzum/TZ Poreč

Top 10 agencies at BalCannes

Below, see how the ranking of agencies whose projects achieved the highest ratings at the BalCannes 2024 competition looks. Some agencies received the same number of points, thus sharing a place in the ranking.

1. Imago Ogilvy
2. Jazavac and Utorak
3. Agency 101
4. Ovation BBDO
5. Bruketa&Žinić&Grey
6. Leo Burnett Belgrade
7. CTA communications/McCann Belgrade/Studio Tumpić/Prenc/Via Media
8. Herman & partners
9. Žiška
10. Futura DDB

Content of the regional report

The report includes rankings of the best projects, advertisers, and agencies in the region, as well as rankings within individual countries. It is also important to highlight that the Report shows – with rankings by rank, not alphabetically – how the jury of advertisers thinks, as well as how the projects were rated by jury members from agency ranks, and it provides insight into the views of representatives of the professional media in the jury. In the chapter BalCannes Hall of Fame, it gives a more detailed overview of projects that, according to competitive categories, won gold, silver, and bronze, as well as special BalCannes awards.

Join the mosaic of creativity

Whether you are an established agency or just breaking into the creative scene, BalCannes is a competition where you can show and prove to those who do not know you why you are valuable. The competition is open for complete, integrated campaigns as well as individual, unique parts within a campaign that represent one idea. The BalCannes Report is a great opportunity to get to know both the creativity in the region and the competition criteria and the views of jury members – and find your winning formula that will place you on these rankings next year.

Download the report at the link, and find more information about the competition, which is already in preparation for the next edition, on the official pages of Communication Days.