New Kitchen Appliances from Technology Giant Redefine Efficiency in the Kitchen

Hisense, as one of the leading consumer electronics companies, locally premiered its latest line of kitchen appliances at a major event in Zagreb, which have recently become available on the Croatian market. Through a seamless mix of innovative presentations, interactive culinary demonstrations, and top-notch entertainment led by beloved television personalities – host Joško Lokas and celebrity chefs Damir Tomljanović, Melkior Bašić, and Stjepan Vukadin, the event confirmed Hisense’s commitment to pushing the boundaries of innovation and creating high-quality products for all consumers.

Globally recognized as a synonym for impressive televisions, Hisense has been bringing a wide range of small household appliances, washing machines and dryers, air conditioners, and refrigerators produced in Europe to local consumers for many years, while this launch has enriched the local offering with innovative and impeccably designed ovens, cooktops, and dishwashers.

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Regarding the new offerings and global partnerships, Damir Dražetić, General Manager of HISENSE Europe for Croatia and Slovenia, commented: “We are very pleased with the expansion of the Hisense brand’s offerings in the Croatian market, which has coincided perfectly with our third consecutive sponsorship of the European Football Championship, EURO 2024. We are particularly proud of this. Sports marketing, as well as sustainable innovation and technological development, are key elements in Hisense’s growth and in building brand recognition worldwide. Hisense has recorded nearly doubled figures in the category of ‘brand awareness’ over the past five years, which is a testament to our investment and development strategy on a global level, while new launches in local markets contribute to the availability of our high-quality devices to all interested consumers.”

Hisense built-in ovens with Wi-Fi options offer advanced technological solutions for everyday life and allow control of the cooking process via the ConnectLife app through a smartphone or tablet. Users can remotely monitor and control the cooking process, receive notifications, preheat the oven, send recipe settings to the oven, and significantly ease cooking in a fast-paced life. The elegant black exterior of the oven enhances the aesthetic impression of any kitchen, while two internal lights allow monitoring of baking without opening the door. These multifunctional ovens offer numerous baking programs, including the flagship Pizza Mode Pro function, which ensures 40% faster baking compared to standard pizza programs, resulting in a perfectly crispy crust in just 3 minutes and 30 seconds. The ovens also offer an AirFry function for healthy air frying and EvenBake technology for even baking.

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With 22 automatic programs and the PreheatAssist function, the Hisense oven simplifies meal preparation, and the pyrolytic self-cleaning feature makes maintenance easy. Additional features include Fast Preheat for quick heating, Frozen Food Mode for preparing frozen meals, and Multiphase Cooking for cooking, baking, and grilling in one. Hisense’s innovative cooktops with built-in hoods bring a new level of comfort and practicality to the kitchen. The sophisticated and spacious induction cooktop is easily integrated into the countertop, while the AutoStart feature automatically activates the built-in hood upon switching on, ensuring a smoke-free, steam-free, and odor-free space. The Boost function allows for increasing the hood fan speed at the push of a button, effectively removing more smoke and odors and improving air quality in the space. The cooktop features a dual flexible zone – Super Zone for cooking, which allows two zones to be combined into one large surface, ideal for larger pots and pans. Easily cleanable filters and a liquid collection container, which can be washed in the dishwasher, further facilitate maintenance. With the Gentle Melt function, gentle melting of food at a constant temperature of 42°C is ensured, while RapidBoil provides quick heating of water. The modern TIMER allows for easy adjustment of cooking time, and the Touch Control function provides intuitive management.

More information about the launched kitchen appliances, as well as other products from Hisense, can be found on the brand’s website.