Herbal Essences: New line with irresistible scents and natural ingredients for beautiful hair and better mood

Herbal Essences invites you and your hair to enjoy a luxurious experience as the new hair care collection with irresistible scents nourishes the hair and lifts the mood.

PETAL SOFT ROSE is the signature scent in the new Herbal Essences collection. Every drop of shampoo, conditioner, and mask is infused with rose absolute – a unique natural true essence of rose cherished by many leading global perfume houses.

This natural bouquet of fragrant roses will take you to the famous rose fields in Grasse, France – where the flowers are harvested – while the refreshing properties of the alluring gentle scent of rose will enhance your morning routine.

In doing so, the hair will be deeply nourished and soft as rose petals**, ready for whatever the new day brings.

Loic Bisceglie, the master perfumer behind the new rose scent from the Herbal Essences line, explains: ‘There is a reason why rose absolute has become a staple favorite among perfumers. Its scent has a natural sweet warmth, depth, and balance, while emotionally and energetically uplifting the mood. We love to use it for that reason.’

Herbal Essences’ mood-lifting collection includes a gentle silicone-free shampoo, a softening conditioner, and a hair restoration mask.

– Each bottle of shampoo and conditioner contains real plant ingredients*** that are also used in hair care. Delicate and feminine rose petals, unbeatable aloe vera, liquid gold in the form of argan oil, and nourishing and refreshing ingredients of coconut oil and orange are found in Herbal Essences products. The collection is further empowered as it comes from controlled botanical cultivation – said Procter & Gamble’s marketing manager for Croatia Roberta Čirjak.

In addition to the irresistible rose ingredients, Herbal Essences is available in Croatia in four other plant formulas – with energizing orange essence, soothing aloe vera, strengthening argan oil, and hydrating coconut essence.

Rooted in plant science, our PETA Cruelty Free & Vegan formulas are up to 97% natural origin^ for those seeking more natural hair care products to give their hair the best from nature and provide an unforgettable experience that lifts the mood.

*refers to formula ingredients

**when using shampoo and hair mask, compared to shampoo without conditioner

***plant-derived nutrients

^*97% natural origin (83% purified water and 14% natural ingredients), the remaining 3% consists of ingredients responsible for a better experience during use and product stability. Natural ingredients retain >50% of their materials of natural origin.

ON WHAT SCIENTIFIC FINDINGS IS THE DEVELOPMENT OF THE NEW HERBAL ESSENCES COLLECTION BASED?

The experts behind the new Herbal Essences collection conducted real testing. Their scientific studies prove that this new Herbal Essences collection provides up to 3x more intense hair care* compared to an average shampoo, while the scents have been proven** to uplift the mood.

*hair softness is measured and determined using wet and dry combing methods

**through multimodal research

Other products from the new Herbal Essences collection:

Herbal Essences with argan oil – Nourishing formulas contain certified real argan and revive damaged hair, while the soft and juicy scents inspired by the gentleness of argan oil take you to the very heart of warm and soothing forests.

Herbal Essences with coconut – Looking for hair products that provide deep care but are surprisingly light? Herbal Essences products are paraben-free but formulated with coconut oil to give you beautiful, silky soft, and hydrated hair — without the feeling of weight.

Herbal Essences with aloe vera – This line helps deeply soothe dry hair and is infused with a delicate jasmine scent that calms your spirit. Nourish thirsty strands with a light, natural foam that helps cleanse and soothe with every wash to reveal lush, hydrated hair.

Herbal Essences with orange – Add more volume with this collection that contains real orange essence. With a blend of orange blossom, green tea, and silk extract, each strand is enriched with nutrients for volume and bounce.