LeverUP, a Zagreb-based consulting firm and leading expert in the region for the implementation of various marketing technologies such as CRM, has recently made a strategic decision to diversify its business, and now announces a new major collaboration with Braze, the global leader in marketing automation.
With this new, expanded offering of technological solutions, LeverUP will truly be able to respond to all the needs of the local market, but also ‘help companies empower their own marketing teams, freeing them from operational routine with the help of artificial intelligence, and achieve maximum return on investment in marketing,’ as stated by Daria Nemčonok, LeverUP’s CEO and implementation consultant.
29 percent of consumers would agree to track their emotions and tailor the customer experience to their mood
– These days, I often hear that customer loyalty is declining, and that this is a completely normal trend, especially for younger generations. However, technological solutions like Braze can help you adapt to new circumstances, get to know your customers, and recognize their needs in time, while still building a stable relationship with them – says Daria.
Another current topic in the field of marketing technologies is the so-called e-commerce 360, or a 360-degree view of purchasing. This term refers to the purchasing process that does not take place only on a web store, app, or in a physical store, but extends through all digital communication channels such as social media or email, which creates even greater pressure on marketing teams. Braze’s solutions can help them navigate this complicated process with ease.
Is your marketing automation system ready for new challenges?
In 2023, the Gartner® Magic Quadrant™ rightly included Braze on the list of leaders in the domain of multichannel marketing platforms – as a next-generation marketing platform, Braze is very effective at overcoming numerous challenges and adapting to trends, which is why its global popularity is skyrocketing.
LeverUP’s experts have compiled an overview of some of the biggest challenges in creating a marketing automation strategy according to Braze 2024 Customer Engagement Review:
- Lack of powerful tools: What most often prevents a personalized approach in automated marketing communication are technological barriers. “That’s why an outdated form of newsletters is still popular in our market,” says Daria Nemčonok. “Most companies would gladly change that and introduce a personalized approach for each user, but until now, the market has lacked agile and powerful tools like Braze, which offer various marketing capabilities such as artificial intelligence for content creation and customization.”
- Underutilized data: Most marketing professionals still do not have complete insight into the needs and characteristics of their users. Many companies manage to utilize their clients’ data to some extent, but predicting trends and future needs has until recently only been available to global companies with large budgets. However, the situation is changing – newer technologies like Braze give all companies the opportunity to maximize the power of data without substantial investments in teams dedicated solely to that.
- Neglecting communication channels: Multichannel communication has proven to be more effective than email marketing, which is still very popular in our region. Communicating with users across multiple channels such as SMS, WhatsApp, push notifications, or personalized content on websites increases individual user spending by as much as 25 percent! What sets Braze apart from other platforms that enable multichannel communication is that all communication channels are available within just one platform, and can be organized into a single logical whole according to the needs of a specific marketing campaign.
Meet Braze on June 12 in Zagreb
On June 12, in the afternoon, LeverUP and Braze will hold an event at the ‘Bez Naziva’ Bar as part of Zagreb’s Lauba. In a relaxed atmosphere with food and drinks, you will be able to learn all about Braze and its entry into the domestic market firsthand, as well as meet both LeverUP’s and Braze’s experts.
