L’Oréal Unveils Technological Innovations in the Beauty Sector

L’Oréal has once again showcased technological innovations that make beauty personalized, inclusive, and responsible at the largest European technology conference, Viva Technology in Paris (VivaTech, May 22 – 25, 2024). The innovations include advanced diagnostics for skin and hair, personalized beauty assistants, a GenAI laboratory, a revolutionary infrared hair dryer, and a technological platform that realistically simulates skin for product research and testing.

‘As long-standing leaders in Beauty Tech, we believe that technology can push the boundaries of what is possible when it comes to beauty, with the aim of improving the quality of life for people around the world. With advanced diagnostics, expanded beauty services, GenAI assistants, enhanced creativity in the GenAI era, and modern electronic devices, we are shaping the future of beauty to be more personalized, inclusive, and responsible,’ stated Barbara Lavernos, Deputy General Manager responsible for Research, Innovation, and Technology at L’Oréal Group. ‘This week at VivaTech, alongside many innovations, we presented Skin Technology by L’Oréal: a new 3D skin printing technology that mimics real human skin and opens up possibilities for researchers in the cosmetics and healthcare sectors.’

SKIN TECHNOLOGY – product testing on artificial skin that has the properties of real human skin

Product testing standards are becoming increasingly stringent with the help of L’Oréal’s skin technology that mimics various conditions of real human skin, such as eczema and acne, as well as the ability to tan skin and heal wounds. L’Oréal is currently collaborating with startups and renowned institutes around the world to further develop the technology that will enable this skin to mimic the sensitivity of real human skin. Skin Technology promises to raise the standards of cruelty-free product testing – to which L’Oréal has been committed since 1989.

Consumer Devices Introduced

Kiehl’s Derma-Reader assesses users’ skin using clinical imaging technology, measuring over 11 skin characteristics on and beneath the surface and recommending appropriate ingredients and daily care routine tips.

Lancôme RENERGIE NANO-RESURFACER | 400 BOOSTER is a device developed to enhance the penetration of cosmetics into the stratum corneum. The device is powered by patented nanotechnology with over 400 ultra-precise nano needles that improve product efficacy.

L’Oréal Paris Beauty Genius is a comprehensive personal beauty assistant powered by artificial intelligence, offering users personalized diagnostics and recommendations, enabling them to learn about beauty quickly and easily.

L’Oréal Professionnel AirLight Pro revolutionizes hair drying. Designed for professionals and end consumers, AirLight Pro combines infrared light with high airspeed for efficient drying of water on the hair’s surface, helping to improve hair quality and resulting in smoother and shinier hair.

L’Oréal Professionnel My Hair [iD] hair reader analyzes hair color and health, percentage of gray hairs, hair fiber diameter, and density using ultra-precise optics. It also offers consumers the appropriate hair color.

Generative Artificial Intelligence Enhances Creativity

L’Oréal has introduced the internal GenAI Beauty Content laboratory CREAITECH, which will transform the company’s content production. CREAITECH enables L’Oréal to quickly create localized content tailored for its 37 beauty brands. GenAI recognizes the unique visual codes of L’Oréal brands and accelerates innovative beauty campaigns, all in line with the principles of responsible artificial intelligence.

New Beauty Codes: Creator Economy

L’Oréal Group and Meta present the creator program ‘New Beauty Codes’ aimed at empowering a new generation of 3D, AR, and AI creators and exploring new creative boundaries in beauty. The goal is to unleash technological creativity in the growing creator economy.

Digital Sustainability

As the fourth largest advertiser in the world, L’Oréal is committed to measuring CO2 emissions generated through the company’s digital activities and identifying measures to reduce its environmental impact. At the VivaTech conference, L’Oréal also presented three partnerships that assist it in its pursuit of 360 digital sustainability: IMPACT+, a French startup that enables the measurement of the carbon footprint of digital media, ADGREEN – a Greentech partner that allows for measuring the baseline carbon footprint of content production shoots, and FRUGGR, a French startup that enables the measurement of the carbon footprint of their website.