In September last year, Konzum opened the first smart store in the strict center of Zagreb, named Konzum SMART. The store, which has no cashiers or salespeople but is covered by one hundred and fifty cameras, is fully automated. The technology that enables this concept is based on artificial intelligence, specifically computer vision for recognition. At the opening, it was stated that the eventual opening of new smart stores would depend on how customers react to this innovative concept.
– Our customers have reacted positively to such innovations since the store opened, and we are in regular communication with them to find out what is most important to them in this type of business, where we can provide additional support, as well as what needs to be changed. In the Konzum SMART store, customers most often buy a smaller number of items, so the average transaction amount is lower than in other traditional stores, where customers come to make larger purchases. Bakery products, fruits, and various beverages are the most commonly purchased items – they respond to our inquiry at Konzum regarding the initial reactions after seven months of experience with the smart store.
