King Supreme and Seduction are the first novelties of this year’s rich Ledo offer

The most anticipated moment for all dessert lovers on a stick is the opening of the ice cream season, which Ledo has enriched this year with two new sensations – King Supreme and King Seduction. These are flavor combinations that will pamper everyone with an explosion and fullness of taste.

– King has always been much more than ice cream for us, and we strive to convey that importance and symbolism to our consumers in various ways. By launching two new King flavors this year, we celebrate innovation, creativity, and the relentless pursuit of new experiences. To showcase that experience, we have introduced a new communication platform ‘Escape the ordinary’. It is a story about a unique journey through textures and flavors that each new bite of King ice cream takes you on. An almost unreal place woven from hidden desires that you can always return to. However, we do not stop here. Our greatest innovation is yet to come, which truly shows our commitment and dedication to the King brand, creating new trends and pushing boundaries – said Andrea Klišanić, marketing manager for the Adriatics region of Ledo plus.

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King Seduction

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Irresistible flavors

King Supreme brings the perfect balance of salted caramel, one of the most desired flavors in the world. The salted caramel ice cream is enriched with milk caramel and wrapped in a delicious salted caramel topping, a layer of white chocolate with caramel flavor, and crispy cookie pieces, creating an irresistible combination of flavors and textures. For fruit flavor lovers, King Seduction is soon arriving in stores. The crispy outer layer of recognizable King chocolate with almond pieces, panna cotta flavored ice cream, along with a strawberry filling, makes King Seduction the perfect choice for all lovers of creamy textures and refreshing flavors.

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King Supreme

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A unique King experience and an escape from the everyday

The new King ice creams are accompanied by a new King communication platform “Escape the ordinary”, designed to fully convey the innovative flavors of each King. We invite you to dive into a world of imagination with “Escape the ordinary”, a world full of irresistible pleasures. Through the story of the world of imagination that our consumers immerse themselves in with each bite of King, we aim to convey a unique journey through flavors and textures, celebrating innovation, creativity, and the relentless pursuit of new experiences.

We invite you to peek into an almost unreal world, built on imagination, where all your desires and feelings come true. A world that is always there, waiting just for you, and to which you can always return. Embrace the pleasure of a break from routine and indulge in the charms of King ice cream.