‘Knowledge is our greatest value’ – the new marketing campaign of Zlatarna Dodić aims to tell the story of expertise, authenticity, and dedication in jewelry creation. With a heritage spanning half a century, Zlatarna Dodić continues to grow today, driven by a deep passion for crafting high-quality jewelry. Expertise, precision, enthusiasm, and quality are evident in every piece of jewelry made in their family workshop, where knowledge is valued as the greatest wealth.
At Zlatarna Dodić, they believe that true value comes from knowledge. It serves as the cornerstone upon which they build trust and lasting relationships, both business and with customers. By honing their skills, they strive not only to improve their craft but also to pass on knowledge, enabling others to recognize the value of their jewelry. Drawing inspiration from their masters and mentors, grandparents, and parents, today Filip and Franjo Dodić proudly bear the title of top jewelers and goldsmiths.
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The photographs in the campaign testify to the fusion of past and present, where each frame carries a rich story of knowledge and experience, as Filip’s art is not only for the eye; it is also for the soul. As they guide us through temporal and spatial dimensions, leaving us nostalgic, they remind us of the strength of Zlatarna Dodić’s jewelry.
– The monochromatic photographs of Filip Dodić radiate a pleasant silence and a note of nostalgia. They are not just visual representations; they are deep windows into the knowledge of the past and present, through which we enter Filip’s world of thoughts and emotions, and the essence of his knowledge and expertise – said the author of the photographs, Jelena Balić.
– Working in a job where you do not learn and constantly progress is a luxury that few can afford in today’s world. Gaining experience through daily work, perseverance, and education is what has always been valued in the Dodić family business, and what has secured their reputation with customers and partners. In the Dodić family workshop, top-quality jewelry pieces are created, and on a daily basis, they work with some of the most expensive raw materials in the world, but the family values of the Dodićs have always been clear and are passed down from generation to generation: knowledge is what is worth the most, both in the workshop and in the store, and, generally, in life. And that is why it was a pleasure to work on this campaign. We had the opportunity to see how knowledge gained in world jewelry institutions translates into something concrete, tangible, and lasting. We learned a lot about the jewelry business, and knowledge is, as someone said, what is worth the most – said Ivo Payer, creative director, Bruketa&Žinić&Grey.
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Their story is not just about business; it is a story of heritage, love for the craft, and an unending quest for perfection
At the forefront of this new era stands the already well-known duo, Franjo and Filip Dodić, whose names are synonymous with the fusion of tradition and innovation. Their passion is not just a flame, but a deeply ingrained passion and an unending need for knowledge. As bearers of the family heritage, Franjo and Filip have always sought to move towards the future while respecting the foundations of their past. Their commitment to excellence is recognized in every detail of their work, where traditional craftsmanship meets contemporary trends. Filip’s name often appears on many awards lists, including certificates from prestigious institutions such as the Gemological Institute of America (GIA) in London and specializations in Antwerp. His dedication to excellence is clearly visible in every segment of his work, as well as on every certificate of purchased jewelry.
