Fast Company Declares the Most Innovative Companies in the World, for the First Time Including a Croatian Company

In this year’s list of the most innovative companies in the world, the American magazine Fast Company has included a Croatian company for the first time – Infobip. After going through thousands of received applications, the editors and journalists of Fast Company selected companies that drive progress around the world and across various industries – from early-stage startups to some of the most valuable companies in the world.

This year’s list features companies that shape the industry and culture with their innovations, setting new standards and recording extraordinary achievements and milestones across all economic sectors. In addition to the main list of the 50 most innovative companies in the world, Fast Company recognized a number of organizations (a total of 606) across 58 different sectors and regions. Infobip ranked sixth among the most innovative companies in the automotive industry, thanks to, as noted by Fast Company, the transformation of the transportation and car purchasing experience. In second place on the same list is, for example, Mercedes Benz, while Infobip also found itself alongside Blackberry, which took fifth place.

Collaboration with Numerous Brands

Infobip has collaborated with companies such as Uber, Bolt, and Cabify to introduce innovative models within the automotive industry and transform communication with users. One of Infobip’s latest significant projects is with Uber in India, where it developed an AI-based chatbot that allows users to order rides via WhatsApp.

Additionally, Infobip has worked with brands such as Toyota, Nissan, and Indian Mahindra Auto to simplify the sales experience for customers. Nissan’s subsidiary in the Middle East reported a 71 percent increase in unique users generated through the WhatsApp chatbot, as well as a 138 percent increase in potential clients. Mahindra highlighted that automating communication with users by synchronizing the existing chatbot with Infobip’s WhatsApp API helped increase their operational efficiency by 30 percent.

Silvio Kutić, CEO of Infobip, commented that innovation is at the core of everything Infobip does.

– Our technology is changing the way organizations communicate with their customers, whether in the automotive industry, retail, financial services, healthcare, or other social activities. We apply our innovative technology to transform various industrial verticals. The future of conversation has already arrived, and we help organizations accelerate their digital transformation and shift to intuitive, two-way interactions with their customers through the channels and chat applications that users use to communicate with their families and friends – added Kutić.

Hope for the Future

At the very top of the main list of 50 most innovative companies, Fast Company placed Nvidia, followed by Novo Nordisk, Microsoft, United Auto Workers, National Women’s Soccer League, Gensler, YouTube, Taco Bell, OpenAI, and KinetX. In addition to companies involved in artificial intelligence, the list also includes companies such as Vertex Pharmaceuticals, which launched the first gene-editing treatment on the market, and Climeworks, whose technology captures air and cleans CO2 from the atmosphere.

Fast Company’s list of the most innovative companies in the world represents not only a comprehensive insight into the innovation economy but also an overview of the business trends that defined the past year, emphasized Brendan Vaughan, editor-in-chief of Fast Company.

– Throughout 2023, we witnessed extraordinary innovations across various industries, but we also observed several clear patterns: the increasing impact of artificial intelligence, the triumphant return of live events, and significant progress in addressing global warming issues, known as climate tech. We are faced with daunting challenges in many areas, but the solutions we honored with our list give me hope for the future – added Vaughan.