Communication Days, a typically atypical festival of the communication industry held in Rovinj from April 11 to 14, has been persistently preparing its participants for years to always expect the unexpected, thus continuing that tradition this time as well. All creatives, marketers, digital experts, media, and other communicators who become part of the DK community will enjoy a lecture by a creative who no one has managed to confine to the bounds of conventionality – the unusual reporter who pushes the boundaries of traditional journalism in the most entertaining way possible – Oobah Butler returns to DK2024.
The highest-rated fake London host on TripAdvisor, the best fake designer at Paris Fashion Week, host of MTV’s Catfish UK, and author of a bestseller in the LA Times will highlight an important aspect of this year’s festival theme – which intertwines consumer behavior, the behavioral background of decision-making, and the role of fake news in the overall (ir)rationality of society.
The audience of the Communication Days became well acquainted with this well-known prankster back in 2019 when he spoke about his unconventional approach to education through masterful fake news projects, and in the meantime, he has added the title of celebrated filmmaker to his list. Oobah Butler shocked the internet once again at the end of 2023 when he, as reported by Fox News, ‘uncovered serious allegations about the corporate culture of a tech giant’ in a documentary about Amazon, uniting audiences across the political spectrum with his discoveries. His lecture The Great Amazon Heist will open the eyes of participants, exposing the exploitative business strategies of the global company and presenting Butler’s incredible project revealing the true face of Amazon while avoiding all the legal entanglements that the large corporation seemingly protected itself with.
This creative has utilized all his knowledge in his latest, and perhaps most challenging endeavor, demonstrating that his skills have matured sufficiently to conclude his ultimate reporting project – like David against Goliath – with the indispensable spice of fake news and this time finish his prank victoriously. The British prank is an endangered art form, the Guardian states, but Oobah Butler is one of the few pranksters in whose work society still genuinely enjoys. Creativity and critical thinking are the perfect recipe for victory, as shown by Butler’s multiple examples that teach us – by combining unvarnished reporting skills and hilarious courage for unexpected endeavors – that taking an untrodden path is never easy, but ultimately it is certainly rewarding.
