Podravka’s most famous brand, Vegeta, has rolled up its sleeves and designed something new. On the occasion of International Women’s Day, Vegeta BIO arrives in a special, limited edition. More precisely, in specially designed packaging that serves as a practical guide for the equitable distribution of household chores. This is a continuation of the collaboration with the agency Bruketa&Žinić&Grey, which last year resulted in the prestigious Red Dot Best of the Best award for the design of Vegeta&Spirulina packaging.
This special edition of Vegeta BIO is also a reminder of the most important person in Podravka’s history, Professor Zlata Bartl. Vegeta was invented 65 years ago, at a time when women were still fighting for their economic independence. Professor Bartl and her team then introduced a product that would ease the burden of household care for women around the world, reducing the time they spent in the kitchen. Since then, Vegeta has been an indispensable part of every household, finding its way into more than sixty markets worldwide over the years.
