United Group, a leading provider of telecommunications and media services in Southeast Europe, has successfully completed the acquisition of Bulsatcom, a provider of direct-to-home satellite television and broadband internet in Bulgaria. The acquisition is part of United Group’s long-term strategy aimed at expanding and strengthening its market presence in the region as well as fostering innovation for a digital, connected society.
– We are pleased to announce the completion of the Bulsatcom acquisition. This step will enable us to drive further growth in this important market and accelerate innovation in the region. Additionally, this acquisition complements our portfolio and brings clear benefits to existing and future customers in Bulgaria – stated United Group’s CEO Victoriya Boklag.
– The successful completion of the Bulsatcom acquisition is good news for customers in a highly fragmented market such as Bulgaria. This will allow us to significantly improve the quality of TV service for Bulsatcom customers. For them, this means more HD channels and access to over 30,000 titles in the EON library, the leading TV platform in Southeast Europe. It will also significantly enhance the quality of their internet service in terms of download and upload speeds – said Nikolay Andreev, CEO of Vivacom and Bulsatcom.
United Group entered the Bulgarian market in 2020 with the acquisition of Vivacom. Since then, the Group has taken several significant steps to strengthen its presence and foster innovation in the market. Among United Group’s achievements are the development of the largest 5G network in the country and the launch of the first 10GIGA optical network. Additionally, United Group has provided Bulgarian customers with the first unlimited 5G tariff packages and access to the award-winning EON TV platform.
