– While traveling and attending conferences, I felt the need to create more focused meetings that would encourage increased engagement and interaction among participants in a more intimate atmosphere and space, while also creating an environment that would be more open to meeting entrepreneurs, brands, and experts from the ‘green’ industry, with the aim of long-term impact beyond the event itself – emphasized Karla Andrić, founder of HAIKU communications, independent strategist of integrated communications, and organizer of the green dialogues.
Continuous adaptation of communication tactics
At the first event “Let’s Refresh Perspectives on Sustainable Communication,” Luka Mujkić, CMO & Co-founder of Bite Me vegan protein cookies, participated. During the discussion, he highlighted the key role of flexibility in communication strategies. Mujkić emphasized that despite numerous studies, they face the challenge of highlighting the reasons why consumers should choose their products, which are truly of high quality. His candid reflection pointed to the importance of continuously adapting communication tactics to respond to the dynamic needs of the market and achieve sustainability goals.
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How niche media are changing the market situation
– Green communication should not be used solely as a means to attract and impress consumers – emphasized Karla Andrić.
Therefore, for the first meeting, she decided to present participants with two promising perspectives from independent media on conveying information.
Hana Bartolović, founder and editor of the After5 portal, pointed out that they do not abandon trends, but approach them responsibly.
– We always think about the ethics of journalism and the content that stimulates thought among our readers – emphasized Bartolović.
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Nives Bošnjak, independent journalist and editor of Kàko magazine, introduced participants to a new magazine on the market that has decided to abandon advertisers in its business structure. During her presentation, she highlighted the issues of authenticity in the advertising industry and the importance of integrity in the media environment.
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Through a series of sustainable dialogues, the aim is to address specific market problems and provide opportunities for green brands, entrepreneurs, and experts to position themselves more effectively.
The initiative was supported by Gallery Kranjčar, Bite Me Nutrition, uchka cosmetics, the design store, gallery, and bookstore Selectedd, Vinoteka Nesputana vina, and KindPR agency.
