Florists Achieved 5000 Percent More Revenue via Wolt on Valentine’s Day

This year’s Valentine’s Day confirmed that Croatians have not forgotten about romance, but also that the ‘holiday of love’ cannot pass without the obligatory red rose. Data from the Wolt platform Wolt Croatia reveals that revenue in Croatian florists on Valentine’s Day literally soared – increasing by as much as five thousand percent compared to any other ‘ordinary’ Wednesday of the year.

However, the baskets of romantic souls did not contain only flowers. On Valentine’s Day, sex shops on the Wolt platform were also busy, with double the number of products ordered compared to last year. Therefore, Croatians still have a healthy appetite when it comes to experimenting in the bedroom, with the best-selling item not intended for women, but for men. It is a delay spray for orgasm that was a welcome guest in domestic orders, just like lubricant and (again) a bondage rope. The list of most sought-after items also included various vibrators, anal plugs, and some humorous items, such as lollipops in provocative shapes.

These consumer habits for Valentine’s Day reveal two very important trends. First, Croatians certainly love romance and are not afraid to experiment with various love aids. Second, ordering via the Wolt platform is no longer limited to ready-made food, but has expanded to almost all aspects of retail, from groceries and flowers to adult toys. The retail segment of Wolt grew by two hundred percent this Valentine’s Day compared to the same period last year, confirming the thesis that Croatians increasingly prefer shopping via their mobile screens.

– People today value their free time more and are very willing to accept a service that allows them to steal a few more minutes for themselves in a busy schedule. Initially, this premise exclusively referred to ordering food from restaurants, but over time it has expanded to encompass the entire retail sector and various product categories. This year’s Valentine’s Day showed us that the range is wide, and this time it particularly affected the floral and erotic offerings, which only shows that it does not matter what product it is – users just want safe delivery from the store to their door in a very short time to have time for other obligations. We are happy that the Wolt platform can provide this, given the offer that, along with numerous restaurants, is increasingly made up of retail partners from various stores – says Marin Šušnjar, director of Wolt Croatia.

Wolt Croatia introduced retail services back in 2020. In the last four years, Wolt’s couriers have delivered all possible categories of products: from groceries, gaming equipment, flowers, beauty and care products to electronics, books, pet supplies, and many other items. Additionally, in 2021, they established a team that is fully dedicated to developing this segment. A very important part of the department is customer support, which is part of the Wolt team, not external collaborators, and on average responds within 37 seconds of contact, with an exceptionally high satisfaction rate of 98 percent, according to a statement from Wolt Croatia.