Car sales in the EU fell at the end of last year, in December, for the first time in almost a year and a half, according to data from the European Automobile Manufacturers Association (ACEA). Additionally, during the same period, sales of electric cars plummeted by 16.9 percent, marking the first such decline since 2020. In Croatia, sales of electric cars in December fell by 17.3 percent, but hybrid models recorded significant sales growth of 53.8 percent.
The start of the new year did not bring changes when looking at the largest automotive market in Europe. Of course, this refers to Germany, where compared to December 2023, sales of new electric vehicles in January fell by 54.9 percent, while sales of plug-in hybrids decreased by 19.6 percent. On the other hand, sales of gasoline vehicles recorded a growth of 9.1 percent and diesel vehicles by 9.5 percent.
Decline in Electric Vehicle Sales
The German VDA, the interest group for the country’s automotive industry, states that battery vehicles are likely to see a drop from 524,000 units last year to 451,000 units this year. Considering that Germany aims to have 15 million BEVs on the roads by 2030, this figure is moving in the wrong direction. This is due to a number of factors, primarily because Germany withdrew its subsidy program for electric vehicles in December, a whole year earlier than expected. Add inflation, rising car prices, and weak charging infrastructure, and it is clear why sales are declining.
According to Automotive News Europe, manufacturers are delaying the introduction of electric vehicles, and rental companies are ‘reducing the purchase of such fleets.’ Nevertheless, even after losing subsidies, car manufacturers like Tesla, VW, Audi, Stellantis, and Mercedes-Benz have jumped in to compensate for this, at least temporarily.
Renault announced its plan to postpone the IPO of its electric vehicle startup Ampere, citing slow demand and tough market conditions as justification. Bloomberg also reported that Volkswagen is doing the same with its electric vehicle business, delaying its IPO plans for its battery unit. In any case, European electric vehicle manufacturers are in big trouble and are trying in every way to keep up with China’s BYD and Musk’s Tesla. Adding to the story is the fact that Porsche’s CFO Lutz Meschke believes that Europe might withdraw its ban on gasoline and diesel vehicles by 2035 due to slowing demand for electric vehicles.
New Obstacles
In addition to the decline in sales of new electric cars, a new obstacle related to used electric cars has emerged. Namely, no one wants to buy them, which undermines the market for new ones, analysts say. In the global used car market, estimated at $1.2 trillion, prices for battery cars are falling much faster than those of traditional internal combustion vehicles. Buyers are avoiding them due to a lack of subsidies, a desire to wait for better technology, and ongoing deficiencies in charging infrastructure. The fierce price war initiated by Tesla and competing Chinese models further lowers the values of new and used cars, threatening the profits of rivals such as Volkswagen AG and Stellantis NV.
Since most new vehicles in Europe are sold through leasing, car manufacturers and dealers financing these transactions are trying to offset losses from the sharp decline in value by increasing borrowing costs. This impacts demand in some European markets that were leading the transition away from fossil fuel-powered vehicles. Some of the largest buyers of new cars, including rental companies, are reducing the adoption of electric vehicles as they lose money on resale, and many are increasingly removing them from their fleets, analysts say.
– When a car loses 1 percent of its value, I make 1 percent less profit – said Christian Dahlheim, head of VW’s financial services department. Problems with used electric vehicles, he said, could potentially destroy billions of euros in earnings for the entire industry.
Problems are expected to intensify next year when many of the 1.2 million electric vehicles sold in Europe in 2021 will end their three-year leasing contracts and enter the used car market. How companies will tackle this problem will be crucial for their ultimate results, consumer confidence, and finally decarbonization – including the European Union’s plan to gradually phase out the sale of new fuel-powered cars by 2035.
