We always have the impression that products in stores have increased in price significantly more than the statistical average. Consumer prices have, according to statisticians, risen by 18.2 percent over the past two years, but food has increased significantly more – 27.6 percent. Since the average consumer spends almost a third of their income on food, their basket of products often increases by more than 20 percent.
However, food has not only increased in stores. Entrepreneurs are facing the same price increases. The cost of food for one hot meal at Plamen in Požega was €1.14 in 2021, and two years later it was €1.68, an increase of 47.6 percent. The head of Plamen Vinko Matijević claims that this is precise evidence of inflation for them and that food prices are rising twice as fast as the official estimate. The total cost of a hot meal – which was fully paid for by the employer – has thus increased from €3.27 to €3.90, mainly due to more expensive food, as they have practically frozen other costs. This means that the hot meal for a worker who worked 220 days a year has increased from €719 to €858, and on an annual basis, with over 60 thousand meals, this is an additional cost of more than €37,800.
