The Future at the Communication Days: Discovering How to Connect Artificial Intelligence with Human Intelligence and Where the Metaverse Has Disappeared

The world around us is not simple, and today we can no longer say that anything is black and white – the mission of the Communication Days, a festival of market communication that will take place at the Lone Hotel in Rovinj from April 11 to 14, 2024. is precisely to uncover the mechanisms of change and show communication professionals the directions that are possible to take. This will be aided by a number of world-renowned professionals who will share their knowledge on the grand festival stage – and this year’s impressive lineup will include innovation expert praised by Forbes, BBC, and Financial Times Shivvy Jervis and Micaela Mantegna, the first world lawyer for video games specializing in regulation, copyright, and the unexplored digital world of the metaverse.

– You are the most valuable form of intelligence in this digital arena. The future is human – because our mind is not a technology that can become obsolete – says the digital leader highlighted by the World Economic Forum and TED Talks for her incredible ability to demystify complex topics. Known for her research that combines neuroscience and the most sophisticated digital technologies, Shivvy Jervis shows numerous organizations, including Microsoft, the UN, and Lenovo, how to prepare for the greatest changes that await us.

In her mission to humanize the digital, Jervis has taken the stage over 600 times to share her incredible insights derived from research on emotionally trained artificial intelligence. In her lecture The Future of Work is… Human!, standing out in a sea of negative predictions, she will explain everything about the fascinating connection between the human mind and the artificial brain – AI and reveal the key to the perfect synergy between human and artificial intelligence. The incredible storytelling and vibrant energy that this charming expert brings to the stage will be the icing on the cake of this year’s Communication Days.

Visionaries never have it easy, but like Jervis, Micaela Mantegna has followed her own path, a collaborator at Harvard’s Berkman Klein Center and a member of the Future of the Metaverse Council of the World Economic Forum. However, among all her achievements, the most interesting fact about Mantegna is that she is known today as the first in the world to be crowned with the title of abogamera – making her the first lawyer specialized in regulations and copyright in the unexplored area of the digital metaverse and video games, paving the way for all today’s researchers of legal dilemmas related to video games since the time when the streaming industry was not even close to resembling its current state.

From science fiction to hype, the metaverse has undergone a series of transformations in the public eye. After promising projections, critics dismissed it as merely a passing trend, while the media prematurely declared its end, leaving many to believe that its fate was sealed. However, beneath the surface, fascinating technology quietly shapes the destiny of brave new worlds, about which Mantegna will reveal more. Who Killed the Metaverse? A Murder Mystery Game is the title of her intriguing lecture that she will hold at the Communication Days, taking participants on an interesting and controversial journey through the metaverse from its very beginnings, showing that the future awaits us – and that it is not too late to shape it.

On the main festival stage, where Jervis and Mantegna will be joined by Dan Ariely, a world-renowned behavioral economist, psychologist, and scientist who studies human behavior; Eugene Cheong, a creative rebel from Asia with over a thousand awards for his work; and a number of other world experts; and Alex Partridge, founder of UNILAD and LADbible who has reached a billion people on his platforms, this typically atypical festival will continue to win the hearts of all those eager for critical thinking, new approaches, and innovative technologies. Known for asking unconventional questions and seeking extraordinary answers, the Communication Days provide unique experiences every year and gather the beloved community of market communications.

All creatives, marketers, digital experts, media professionals, and other communicators who wish to find themselves among domestic and global market leaders this year can find information about participation at www.danikomunikacija.com.