Research: These are the most desirable employers in Croatia

For the fourteenth consecutive year, the most desirable employer in Croatia is dm-drogerie markt, followed this year by the retail chain Lidl Hrvatska in second place, and Rimac Grupa in third, according to a survey conducted by the portal MojPosao.

The survey was conducted for the nineteenth consecutive year by Alma Career Croatia, which manages the MojPosao portal, and during 2023, more than 25,000 respondents participated. It is based solely on the respondents’ perceptions of the companies themselves, and its aim was to find out which employers in the Croatian labor market are the most attractive to the general public and why.

Respondents were asked to name their ‘first’, ‘second’, and ‘third’ choice of employer, with the first receiving three points, the second two, and the third one point, based on which the overall ranking was calculated.

The first choice employer this year was again dm-drogerie markt, followed by Lidl in second place, and Rimac Grupa in third. In fourth place was Muller trgovina, followed by A1 Hrvatska, HEP, Hrvatski telekom, Kaufland Hrvatska, and Ina, while the list of the top ten is concluded by Atlantic grupa.

On the list of the most desirable employers, there is a noticeable rise of technology companies such as Google Hrvatska, Microsoft Hrvatska, and Ericsson Nikola Tesla, which entered the top 20 this year, it was highlighted.

Google Hrvatska took the 18th place, Microsoft Hrvatska the 20th place, and Ericsson Nikola Tesla the 15th place.

The most important good interpersonal relationships

Respondents identified up to three factors that, in their opinion, the most desirable employer must have, with the majority, 45 percent, highlighting good interpersonal relationships, or a good atmosphere at the workplace.

Following that, with 43 percent each, are good treatment from superiors and job security. Among the less important factors are corporate social responsibility, non-material benefits, and opportunities for hierarchical advancement, the survey showed.

When it comes to additional benefits, 64 percent of respondents consider bonuses for outstanding achievements to be the most desirable, while 51 percent follow with flexible working hours and travel expense reimbursement.

Almost half of the respondents often think about changing employers

Almost half of the respondents, 47 percent, often think about changing employers, while 35 percent think about it sometimes. Only 18 percent of respondents do not think about changing jobs at all, according to the survey results.

However, respondents who work for their first choice employer think about changing jobs to a much lesser extent than those who do not work for their first choice employer. More than half of the respondents, 54 percent, who work for their desired employer do not think about changing jobs at all, while only nine percent of those who do not work for their chosen employer feel the same.

On the other hand, more than half of them, 55 percent, often think about changing jobs, compared to only 11 percent of those who often think about changing jobs and work for their desired employer, it is stated.

– According to these results, it is not surprising that 48 percent of respondents are actively looking for a job, while the next third, 38 percent, are not looking for a job but would consider it if contacted by an employer, highlighted the MojPosao portal.

Finally, only 14 percent of respondents are not looking for a job at all. Additionally, those respondents who do not work for their desired employer are looking for jobs to a greater extent, 51 percent, compared to those who work for their desired employer, of whom 17 percent are looking for a job.