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Rising Prices Drive Theft: Number of Shoplifting Incidents Increasing, Retailers Reluctant to Comment

In the past two years, since the citizens of Croatia have been facing inflation, there is hardly any food item or product on store shelves that has not become more expensive, and rising costs pose a problem for an increasing number of people. The entry of Croatia into the eurozone at the beginning of 2023 has not helped this situation, as citizens ‘let off the brakes’ in their spending decisions, since smaller numbers in which prices are expressed in euros seem cheaper, even though they are not (one euro sometimes feels like one kuna, even though we know it is not).

This adds further pressure on the already limited budgets of Croatian households, resulting in reduced purchasing power for citizens. While some are coping with rising prices by reducing consumption, and others are seeking ways to increase income or secure additional sources of income, there are unfortunately those who turn to theft.

In the eleven months of 2023, the Ministry of the Interior recorded 1867 criminal acts of theft from stores, while in the same period of 2022, 1638 such criminal acts were recorded. However, the recent increase in petty thefts in stores in Croatia is perhaps best illustrated by the fact that employees of one store, as recounted by an anonymous source, no longer even try to chase after thieves when they notice them stealing because they simply cannot keep up. It has been reported that perfumes are particularly targeted in drugstores, and the perpetrators are mostly younger individuals.

Similarly, social media is filled with testimonies from people who have recently noticed shoplifters, especially from the older population, discreetly placing groceries like salami into their coat pockets in supermarkets. Such scenes, although not at all pleasant, evoke sympathy in some, especially considering the low pensions that Croatian retirees live on.

Retailers Reluctant

Prompted by these stories, we asked numerous Croatian retail chains whether they have recently noticed and/or reported an increase in thefts and what material damage they have suffered as a result.

Branka Puljak, the merchandise accounting manager at dm, admits that they have noticed an increased number of thefts in dm stores in the past business year.

– Given the categories of products we offer in dm stores, products with a higher sales value, such as perfumes, jewelry, and decorative cosmetics, are most often stolen – says Puljak, noting that they report every theft to the relevant police department.

– To facilitate employees’ actions in such situations, we educate them on how to act in the event of theft, primarily to protect themselves and customers, and then how to prevent potential thefts – adds Puljak.

In Lidl stores in Croatia, they respond that they have generally not recorded an increase in product thefts, while Müller states that they do not keep statistics on this topic.

Konzum also does not record an increased number of thefts after entering the eurozone, but they note that they invest ‘significant funds in technical and physical protection, both for our employees and customers, as well as for sales locations and centers and all categories of sales items’.

Similar explanations come from Kaufland.

– To ensure the safety of our employees and customers, we have a security service, video surveillance system, electronic and mechanical protection, etc. In the event that such an act does occur, the procedure is carried out in accordance with the Private Security Act – emphasize Kaufland representatives.

From other retail chains we contacted, we did not receive a response regarding the number of thefts by the time this article was concluded.