eCommerce Association Croatia Officially Presented Magazine on Online Sales

The eCommerce magazine is intended for online sales, marketing, and research and is yet another project of the eCommerce Association Croatia aimed at strengthening communication and cooperation among web merchants and service providers in this area.

This was stated by Marcel Majsan, president of the eCommerce Association Croatia, at an informal gathering with members and friends of the Association and media representatives held last night at the Sky Office center in Zagreb.

Majsan emphasized that the eCommerce magazine is published quarterly and is available for free download on the Association’s website, adding that full members of the Association receive a free copy of the printed edition at their addresses.

– After numerous projects we have launched aimed at increasing trust in online sales, we decided to launch the first eCommerce magazine in the region that will encapsulate the key values we promote as an Association – expertise, integrity, and trust. Gaining trust is the biggest challenge for anyone selling something online, especially for eCommerce merchants who must find ways to respond to the habits of modern online shoppers who today have more options and demands than ever – said Majsan, adding that the Association will focus this year on developing existing projects such as the eCommAwards competition, the eCommerce Academy, and the Mentorship Program, as well as the CRO Commerce conference.

The Association also hosted numerous speakers from the special edition of the magazine released at the end of last year at last night’s meetup. Their impressions and experiences were shared on a panel moderated by Dino Oreški, secretary of the eCommerce Association Croatia and digital marketing consultant, featuring merchants presented in the magazine as part of the ‘Good Stories of the Croatian eCommerce Sector’ section.

Thus, representing Švaljek Pharmacies on the panel was Laura Vranić, an online marketing and sales specialist, while Goran Peremin, a growth marketing expert, defended the colors of last year’s best webshop in Croatia, Bima Croatia. Enthusiastic Josip Vrban, owner and manager of Lumer shop, along with Bojan Diklić, a digital marketing specialist at the Healthy Food Factory, completed the panel lineup, highlighting different perspectives and areas of web store development in Croatia.

Josip Vrban humorously spoke about the development of Lumer Shop, which includes a printing house and employs eight people in addition to the webshop. As it is a T-Shirts & Merchandise Shop selling specific goods, Josip emphasized that they invest up to three thousand euros monthly in promotion and added that it has proven to be significantly more successful when they handle marketing themselves rather than hiring specialized agencies. According to him, along with the Trustprofile system they use, which provides them with a lot of useful feedback and reviews from customers, the most important remains word-of-mouth marketing coming from satisfied customers. To achieve this satisfaction, he said, good logistical support is important, and he praised the cooperation they have with the GLS delivery service.

Goran Peremin emphasized how proud they are of their eCommAwards award for the best webshop in Croatia for 2023.

– This award means a lot to us, and everyone in our company, from logistics to procurement and management, is extremely proud of us who run the webshop, said Goran, adding that the support they receive from the company’s director for their marketing plans and activities is of particular importance. Results are the most important, he added, and the webshop strategy they follow is very simple – how to increase sales. “We have about 300 customers daily on the webshop and use various automations to maintain communication with them, such as the review system and email marketing – highlighted Goran.

Laura Vranić also confirmed how crucial post-sale communication is, emphasizing how important it is to retain existing customers and thus create a long-term relationship of trust and loyalty. Švaljek Pharmacies transitioned to the BigCommerce platform last year, and the migration of the webshop Eljekarna24.hr was successfully completed.

– If you have a clear goal and strategy on how to achieve it and support from management, then even such a relaunch is not a problem to implement. In this way, we opened up new possibilities and ensured the multifunctionality of our online store – emphasized Laura.

At the Healthy Food Factory, they use all available AI-based tools, with Bojan Diklić stating that Chat GPT is like another team member they consult for opinions and ideas.

– AI tools are assistants or advisors in business that allow for significant time savings and represent an important segment in sales and advertising processes – said Bojan, adding that in their daily activities, they use all available automations to optimize their processes and communication with customers and partners.

After the official program, the eCommerce magazine Party concluded in a festive mood with good music provided by the Whatever band, which is celebrating its 20th anniversary this year.

All interested in receiving the magazine can find more information at the link.