Roblox is currently one of the fastest-growing gaming platforms with over 65 million active users daily. Users on this platform can create their own computer games and share them with other users, making it both a social network and a creative platform. Registered users receive an avatar with which they can ‘dive’ into virtual 3D worlds. Additionally, they can customize their avatars according to their preferences within a diverse range of games.
Kaufland, which has been present in the gaming world for some time and is now also in Roblox, has playfully integrated skills such as responsible food handling into the games. Thus, food collected in the game that is not needed for preparing a specific dish can be donated at the ‘Food Waste Reduction Station’. In return, players receive points on their virtual Kaufland Card within the game, which they can later use to unlock various options or outfits for their avatar or to purchase certain items.
– Roblox has enormous potential as more and more young adults are using this gaming platform, so we are proud that Kaufland is part of the Roblox world and we believe our presence will appeal to many users – stated Daniel Šturm, Member of the Management Board for Procurement and Marketing at Kaufland.
