In the first 22 days of this year, approximately one percent more receipts were fiscalized in retail (excluding motor vehicles) than last year, and the total amount of receipts was 14 percent higher than a year earlier. A similar trend is visible in the total trade segment (wholesale and retail), where the number of fiscalized receipts also increased by one percent, and the amount by 13.6 percent (in the period from the beginning of the year to January 22, compared to last year). Given that the amount of fiscalized receipts in wholesale and retail in 2023 increased by 14.9 percent compared to 2022, largely due to inflation and price increases, and to a lesser extent due to increased consumption, it can be concluded that the rule on non-working Sundays, which came into full effect this year, has not left a significant mark on consumption. In other words, the majority of consumption has shifted to other days of the week.
This is also evident from the data on the value of fiscalized receipts by days of the week. While only about a quarter of last year’s sales occur on Sundays now, Mondays have become peak days for stores – sales on that day of the week more than doubled compared to last year. Although Monday does not fully compensate for non-working Sundays, it is not far from it. Some sales have also shifted to other days of the week, primarily Friday and Saturday, but the increase in sales on those days is not as noticeable as on Mondays.
Despite these figures, which show that in January the growth of fiscalized receipts is higher by 14 percent, or just one percentage point less than the average growth last year, experts in the retail sector have divided opinions regarding the ‘compensation’ of sales on other days of the week.
Martin Evačić, president of HUP-Association of Trade, believes that not all sales have shifted to other days of the week, as part of impulsive buying cannot be compensated, and that quantitative sales should be compared. He also added that the ‘non-working Sunday’ rule will not affect all retailers equally, and that the smallest ones with only a few stores will bear the brunt. On the other hand, a consultant specialized in this area, who wished to remain unnamed, believes that three weeks is too short a period to draw conclusions, but that in the long run, non-working Sundays will not leave a significant mark on overall sales.
