Home / Companies and Markets / Neven Svalina, Centurion: It Is Still a Challenge to Introduce Customers to Technologies Using AI

Neven Svalina, Centurion: It Is Still a Challenge to Introduce Customers to Technologies Using AI

<p>Neven Svalina, Centurion</p>
Neven Svalina, Centurion / Image by: foto Goran Gazdek

Without artificial intelligence, it seems there will be no future. Although it raises concerns for many, its presence in business, production, and everyday life is inevitable. The connection between artificial intelligence and machines is what awaits us, emphasizes Neven Svalina, founder and CEO of Centurion from Belišće and innovator, whose company is fully prepared for modern business challenges.

Proof of this is Centurion’s new vehicle CENTmobil, where artificial intelligence is integrated with the machine. CENTmobil is designed for a Croatian company and is a battery-powered remote-controlled cargo vehicle that can transport loads weighing up to 13 tons. Svalina points out that CENTmobil features exceptionally good maneuverability, which is very important for movement through production facilities. Although custom manufacturing is a significant challenge and risk for any company, especially for a small one like Centurion, there was no retreat in the face of the biggest challenge so far, the production of CENTmobil. On the contrary, Svalina is already thinking about the next steps.

He plans to upgrade CENTmobil with pneumatic arms so that the vehicle can load and unload cargo independently. This capability, Svalina believes, would give Centurion a range of advantages over conventional forklifts for transporting cargo.

Croatian Products

He agrees that the application of artificial intelligence often causes fear in people, and in such cases, he sometimes notices resistance. One of the challenges he faces is certainly introducing users to new technologies so that they can accept them more easily.

– Our task as manufacturers is to integrate artificial intelligence and all new technologies in a way that they are safe, useful, and instill confidence in users. We are engaged in the production and development of easy lifting manipulation equipment that can be used in production, logistics, and assembly. Our products enable optimization of workplaces, and their special virtue is that they eliminate discrimination against women, the disabled, and the elderly. Working with our manipulator is very simple and requires no physical effort. In developing and manufacturing manipulation equipment for the industry, we offer completely our own solutions, developing products from scratch, and we are pleased that our products are entirely Croatian. Pneumatic manipulators for transferring and handling cargo are in the highest demand, facilitating the work of workers on machines and production lines. Workers do not have to manually transfer cargo, while at the same time preventing possible damage to the goods being handled. So far, we have had many custom projects, some of which have proven to be very demanding. It is usually the case that when something is ordered custom, it turns out to be challenging to find a solution. The very fact that such a product does not exist on the market indicates that the request itself is unusual. We are always working on new solutions; every company has its requirements, and with that, at least the acceptance or gripper of the cargo changes – Svalina describes.

A New Generation Is Coming

Before venturing into entrepreneurship, Svalina worked for fifteen years as a mechanical engineer at Harburg-Freudenberger in Belišće, which produces machines for plastic and rubber. He then became a manager and head of the technical department at Starco in Beli Manastir, which produces steel rims, before founding a craft in 2014 and then Centurion in 2017. Svalina envisioned the company as having two parts: one part deals with custom engineering, and the other with the development and production of Centurion’s standard products. Svalina’s entrepreneurial journey began in a garage and continued in the Belišće incubator Polet, where he grew from 84 square meters of production space to two halls totaling about 500 square meters with two offices separated from the production area. Centurion began to develop slowly when the first project was completed after the advance payment, and Svalina says that the company Bomark Pak particularly helped Centurion on its business journey by giving them an opportunity and believing in their capabilities, and fruitful cooperation continues.

– My wife Ines Svalina works in the company as an accountant, and my son, who graduated from high school for computer technicians in mechanical engineering, currently works as a locksmith, and our goal is for him to get acquainted with the entire production until he starts working in the job for which he was educated. We collaborate with many companies, such as Protostar from Osijek, which worked with us on the development of remote and sensor control for CENTmobil, and the company Technotrade from the Czech Republic. So far, we have produced manipulators for companies such as the aforementioned Bomark Pak, Franck, PIK Vrbovec, Aluflexpack, Kelteks, Rimac Technology, Spin Valis, Welte GmbH from Germany, and Megaplast from Greece. We mainly operate in the European market and have so far exported our manipulators to Slovenia, Germany, France, Hungary, and Greece, and we emphasize the export of pneumatic manipulators to South America, specifically Ecuador. Our solutions are intended for almost all activities. We see this as an advantage of our products because they have a wide application from the manufacturing and logistics industry to food and possibly military. Since we are a company that applies custom engineering and designs solutions according to the requirements of our customers, our possibilities are endless – Svalina explains.

Plans with Coverage

Last year, Centurion achieved 336,940 euros in revenue with 45,930 euros in gross profit, and in 2021, 294,770 euros in revenue and gross profit of 39,470 euros. Svalina emphasizes that they have recorded revenue and profit growth of almost 10 to 15 percent every year since the company was established. This will also be the case this year, as he expects growth of about 12 percent compared to 2022. He attributes such growth to the fact that Centurion has been on the market one year longer each year, which has recognized it as someone who intends to stay. Growth is also influenced by investment in new products because Svalina wants the offer to be as large and diverse as possible.

– Since we managed to organize ourselves well, the corona crisis did not have a significant impact on us; moreover, we operated somewhat better than in previous years. However, it is actually difficult for me to conclude anything about the impact of the corona crisis, as the question remains whether the business would have been even better without it. Regarding existing challenges such as inflation, we cannot do much. It affects everyone, including us. We try to adjust prices as gently as possible so that we survive these crisis times, which, along with market demands for wage increases and labor shortages, seems almost impossible. Currently, one of the bigger threats to everyone is the shortage of labor, with an emphasis on qualified labor, and general security and energy instability. However, despite everything, we intend to expand into European Union markets, increase production capacities, and commercialize all our products, especially our new cargo vehicle CENTmobil – Svalina plans.

In 2021, he also launched the company Malcent, with a partner from Germany, but he says it is a separate company that has nothing to do with Centurion. Malcent is engaged in the development and production of furniture fittings, which it fully exports.

Find a Way or Make One

Since the establishment of Centurion, the largest investments have been in the development of new products, he added. When products like Centurion’s are fully developed in-house and start from scratch, Svalina is confident that it is most important to have more products in the offer that can cover a wider spectrum of needs and solutions for customers.

– Therefore, we developed the pneumatic manipulation arm LiftCENT as our first product, which we placed on the domestic market. Today we offer five different types of standard manipulators with another four of their subtypes. The fact that we have managed to develop so many types of standard products in a relatively short time and with a small number of people shows that we rely most on our courage and innovation. Sometimes it really happens that we jump into the water and then start learning to swim. That is why our motto ‘We will find a way or we will make one,’ which we adopted from the Romans, suits us 100 percent. Furthermore, our FoldCENT is a cargo manipulation arm that serves to facilitate the gripping, lifting, and moving of cargo within the intended operating range of such an arm, and it is also available in a mobile version. LiftCENT, in addition to gripping the cargo, lifts and transfers it just like FoldCENT, but has additional capabilities for rotating the cargo and positioning it in a specific position. It also maintains the position of the cargo during manipulation, which is the greatest advantage of such an arm. LiftCENT is also available in a mobile version – Svalina emphasizes.

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