Home / Business and Politics / Čuvalo: Sustainability is no longer just a vision – it is becoming a concrete reality in business strategies

Čuvalo: Sustainability is no longer just a vision – it is becoming a concrete reality in business strategies

Croatian entrepreneurs are increasingly recognizing the advantages that sustainable investments bring them. Sustainable business practices are rightly considered an insurance against future challenges such as regulatory changes, the climate crisis, and shifts in market demand. Sustainable projects deserve the support of investors, the state, and the broader community in which we live. In this context, the Croatian Bank for Reconstruction and Development strongly supports investments in sustainable projects.

HBOR has so far supported more than 140 sustainable projects with a total amount of nearly 170 million euros, directing funds into investments aimed at mitigating climate risks.

As an institution responsible for implementing the European Union-funded National Recovery and Resilience Plan (NPOO), HBOR is currently implementing six financial instruments with a total value of 255.5 million euros. Funds from the NPOO are approved according to the DNSH principle (do no significant harm), i.e., based on investments that do not have negative impacts on climate, the environment, the natural ecosystem, water, and other goals from the European Green Deal. Entrepreneurs have access to favorable loans, interest subsidies, guarantees, and equity investments.

Large investments in sustainable projects are not only part of the implementation of the strategic goal of achieving climate neutrality but also a way to strengthen the resilience of the Croatian economy. The high resilience of the Croatian economy demonstrated in crises such as the COVID-19 pandemic and the war in Ukraine has resulted, among other things, in an increase in Croatia’s credit rating.

Strong support for exports

At the same time, HBOR, through its counter-cyclical actions, enabling entrepreneurs access to financial instruments such as those offered under the so-called COVID measures or financing the operations of entrepreneurs exposed to the war conflict in Ukraine, has mitigated the impacts of the two crises on business. Additional effects on the Croatian economy have come from entries into the Eurozone and Schengen. However, there are no shortages of threats in the broader environment. The public is well aware that we live in an era of significant inflationary pressures, which we cannot ignore, although analyses show that inflation rates will decrease, and thus slow the growth of interest rates.

For Croatia, particularly negative economic trends recorded in some of our most important export markets, primarily Germany, are especially important. Negative economic trends in Germany, a key export partner, highlight the need for diversification. Croatian exports of goods, as well as services, and tourism, largely depend on the growth and recovery of the German economy, so I believe that entrepreneurs are paying close attention to everything happening in that extremely important market for us. Therefore, Croatian entrepreneurs need to strengthen their position in other European Union markets, as well as in markets outside it, where they can count on strong support from HBOR, which will enable them to reduce the risks of entering new markets with its products and services. Increased diversification of Croatian exporters will further strengthen the resilience of the domestic economy.

Large investments in sustainable projects are not only part of the implementation of the strategic goal of achieving climate neutrality but also a way to strengthen the resilience of the Croatian economy

In addition to all these immediate challenges faced by Croatian entrepreneurs, as a development bank, we consider the risk of increasingly pronounced climate change to be a key long-term risk. By directing funds into investments that reduce exposure to climate risks and risks to the environment and society, we help achieve ambitious European sustainability goals while promoting sustainable financing as a key element of business policy. Sustainable business models often result in greater business stability, lower risks, and better long-term prospects for success.

By financing sustainable projects, we will contribute to achieving the common European climate goals we have undertaken. The European Union has decided that Europe will become the first climate-neutral continent by 2050, and by 2030, at the EU level, we are obliged to reduce greenhouse gas emissions by at least 55 percent compared to 1990 levels.

Business banks have also recognized the opportunity

Croatian companies are increasingly aware of the need to invest in sustainable projects, and this awareness is growing day by day, but it is also necessary to continue promoting investments in the green and digital transition to the widest possible circle of stakeholders to achieve consensus at the societal level. I am proud that HBOR is among the development banks that recognized the need for sustainable investments very early on and seized the opportunity to develop new financial instruments of the NPOO aimed at the green and digital transition. According to the data we have, this has not been the case in all EU member states. Therefore, we believe that we are on the right track and that we have responded in a timely manner to current circumstances.

The level of awareness about the importance of sustainability is also evidenced by the fact that the financing of a number of projects utilizing financial instruments from the NPOO is carried out in cooperation with commercial banks that have recognized the business opportunity, as well as the need for engagement for the benefit of the broader community.

In conclusion, I want to emphasize that HBOR will continue to provide strong support to entrepreneurs through its innovative financial programs. We will support both private and public business entities with favorable funds essential for implementing the green and digital transition. Sustainability is no longer just a vision; it is becoming a concrete reality in business strategies, and HBOR has positioned itself as an indispensable partner in shaping Croatia’s sustainable future.

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