Digitalization has become indispensable in modern business for improving company efficiency, as agility and speed brought by digital solutions are necessary for survival in the market. Digital technologies simplify work, enabling job rationalization and reducing the number of human errors, thereby lowering operational costs.
Thus, especially small and medium-sized enterprises can strengthen their business and competitiveness. Cloud data storage, data analytics, customer relationship management systems, and e-commerce platforms allow small and medium-sized enterprises to keep pace with all the demands of today’s business environment.
Scalable tools
Information technologies, says Goran Kalanj, founder and CEO of Serengeti, have enabled a range of ways to enhance internal operations, accelerate processes, and shorten delivery times. As we live in a digital age, he said, companies have been using certain digital solutions from day one, and as the business grows, every company needs to look at how to improve its operations.
– The application of digital solutions is crucial, of course, those that are important and applicable to their business, that is, the activity they are engaged in. For example, manufacturing and service companies have different core operations and thus different tool needs. However, it is important that all tools provide good analytics so that companies can better understand their market and identify new ones. Besides helping in decision-making, it is important today to have scalable tools because this way companies have certain flexibility and can better cope with new business ventures.
Digital solutions provide a comprehensive view of the business and enable the best decisions to be made. This means they help in better understanding processes, identifying bottlenecks, and thus allow for quicker responses when necessary. Additionally, digital solutions often represent a treasure trove of company knowledge, which has become extremely important given that we live in a time when employees change several companies during their careers and in different industries, Kalanj describes.
What is crucial in business
Today, it is almost impossible to run a business without applying advanced technological solutions, he continues, as competition is becoming more pronounced, and customer needs are changing rapidly. Digital solutions are a tool for achieving competitiveness in the market and better results, he believes, whether it is about adapting to changes that cannot be directly influenced or about internal productivity improvements. Kalanj is confident that without the application of digital solutions, companies would not be able to leverage their full potential, neither in their business nor in the market.
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– Each company individually needs to determine what is crucial in its business. As we are a service company, in our business, these are solutions for managing human resources, managing sales processes, and managing the delivery of software services. Since these are key parts of our business, we apply solutions that will help us in that area. Although we are a technology company, we constantly monitor what is offered in the market precisely so that we can have solutions that best fit our business model to ultimately provide our clients with an effective and reliable service, Kalanj emphasized.
The internet is fundamental
Given that it is extremely difficult to compete in a demanding market, and every small business user spends most of their time with clients either in the business space or in the field, claims Branko Kos, coordinator for the domain of mobile offerings for business users at A1 Croatia, in order to complete the tasks ahead of them as quickly and efficiently as possible.
Therefore, according to Kos, solutions that enable increased efficiency and productivity are precisely what is needed, whereby digital solutions and technologies simplify business processes and automate repetitive tasks.
– The foundation of all digital solutions today is constant, unlimited, secure internet connectivity at high speeds without the need to think about potential limitations, putting work first. Globalization and modern information technology have impacted all parts of business, which implies growth and expansion of the international market. Geographically, we gravitate towards business with neighboring countries, and therefore communication, besides within the European Union, is very important with countries in the region.
Such solutions help in business precisely because they facilitate work and communication with partners and clients. Internet on the go is a necessity that offers business flexibility. We use numerous mobile capabilities daily, such as online banking, surfing, emails, downloading content, and others, but we are also exposed to various attacks that pose security risks, and it is necessary to protect our devices, Kos warns.
Advantages of digitalization
Some things, such as fiscalization, are legally regulated, so one cannot do business in Croatia without them, he reminded, but for others, of course, anything is possible: it is just a matter of which direction one wants to go. Kos believes that every new business opportunity brings an opportunity for increased revenue.
– Digital solutions help in business because they facilitate work and communication with partners and clients. Moreover, they speed up the time taken to complete certain tasks and leave time for other activities because we all know that only lost time cannot be regained. Very often, the demand is for stable, reliable, and secure internet in the office and business space.
We must say that by utilizing digital solutions, smaller companies can gain access to a wide range of innovative digital tools and technologies that help them remain competitive in today’s rapidly changing markets. The goal of these solutions is to increase efficiency, reduce costs, and improve customer experience, where reliability, security, and trust are key drivers today, Kos notes.
