The research company Statista has highlighted several trends in its latest report Consumer Insights 2024 that will drive consumption in the coming year.
Among them, a new cohort of consumers has emerged – ‘ZENthusiasts’ who are actively seeking solutions for mental health challenges and are willing to spend money on it.
What lies behind their ‘ZENthusiasm’? What products and services are they most willing to spend on? How can brands assist them in this?
Find the answers to these questions in the new micro-lesson – ZENthusiasts.
—
—
