‘Feedback from delighted clients is my favorite part,’ notes Nives Borko, owner of Selectedd concept store and webshop, right at the beginning. The Zagreb brand has established itself as a center for quality and unique designer products in categories such as home accessories, furniture, artistic graphics, niche perfumes, as well as books and magazines, like the iconic Kinfolk, which creative enthusiasts could previously only purchase outside Croatian borders. However, Selectedd story has had its second business path from day one – offering sustainable, functional, high-quality, and aesthetically superior corporate gifts aimed at delighting every client. Therefore, it is no surprise that the exclamation ‘We hit the mark again!’ is one of the more frequent ones.
Gift-giving is not just an end in itself
In gift-giving, one can sense whether the gift was chosen with care and whether the person or group receiving the gift will perceive that genuine thought was put into the selection. ‘If the gift is meaningful, then the act of giving can activate more messages than just happiness. It also activates the knowledge that someone values us,’ emphasizes Nives Borko. This is confirmed by global statistics. Corporate gifting has become one of the more significant reasons for building long-term business relationships, as well as relationships with employees, based on respect and gratitude.
