On November 3rd, the Red Dot Gala was held at the Konzerthaus in Berlin, where Podravka and the agency Bruketa&Žinić&Grey received the design award for the Vegeta&Spirulina packaging.
Red Dot is known as the most sought-after international design quality mark, and the Vegeta&Spirulina packaging won the title of ‘Red Dot Best of the Best’, awarded to the best among all Red Dot winners who have distinguished themselves with very high design quality.
Vegeta&Spirulina is a product that Podravka launched on the occasion of its 75th anniversary. It is a limited edition of the popular seasoning with algae, which is also referred to as a superfood due to its exceptionally good properties. The design was inspired by the fact that the product was launched on the market before Christmas and was intended as a gift for those who expect more from food. Recyclable materials were used, without glue. The cans can be reused for other purposes, as can the paper wrap, which can be added to the home recipe collection due to the printed content. The awarded limited edition inspired the regular packaging launched this summer, which follows the principles of sustainability and recyclability.
