Home / Business and Politics / Amazon Launches European ‘Cloud’: We Will Store Data on Servers in the EU and Only Hire People with EU Passports

Amazon Launches European ‘Cloud’: We Will Store Data on Servers in the EU and Only Hire People with EU Passports

<p>Amazonov oblak dolazi u Europu</p>
Amazonov oblak dolazi u Europu / Image by: foto Shutterstock

Amazon, a global company best known for its online retail, but also specialized in other technological services, has announced that it will launch a European cloud through Amazon Web Services (AWS). The so-called AWS Sovereign Cloud is intended for the European public sector, primarily for governments and public companies, but also for clients in highly regulated industries.

Servers and Employees from the EU

According to the announcement on Amazon’s website, the cloud will store data on servers that are exclusively and only ‘located in the European Union, and only AWS employees residing in the EU will have control over operations and provide support.’ This specifically means that, as explained by a source from Lider in the IT sector, AWS’s business in Europe is separated, at least on paper, from its operations in the US and that this move is intended to appease European regulators, while also laying the groundwork for potential contracts with numerous European states and state companies in the EU.

As with existing AWS regions, users will have control and assurance, AWS explains, that the company will not access or use user data for any purpose without the client’s consent.

– For more than a decade, we have worked with governments and regulatory bodies across Europe to understand and meet the growing needs in cybersecurity, data privacy, and localization, and recently digital sovereignty. With this new offering, customers and partners across Europe will have more choices to achieve the operational independence they need, without compromising on the broadest and deepest cloud services that millions of our users already know and use today – emphasized Max Peterson, Vice President of Sovereign Cloud at AWS in a statement published on Amazon’s website.

Indeed, compared to the US, the European Union has significantly regulated privacy and security legislation, and European regulators launched an investigation last year into the use of cloud-based services in the public sector to verify compliance with privacy protection measures.

Reminds of TikTok’s Promises

However, these promises that business in Europe will be much more regulated than anywhere else somewhat remind, claims our source, of TikTok’s assurances in the US. Namely, the Chinese company ByteDance also assures Americans and US lawmakers that the data TikTok holds is stored far from China and Chinese fingers and that it ‘cannot be accessed from China’.

– How realistic is that and who can ultimately control it – explains a source from Lider.

Otherwise, Amazon is a dominant global market player in cloud services and holds about a third of the world’s market share. Additionally, AWS is Amazon’s most profitable division. Microsoft Azure and Google are in second place in the global cloud services market.

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