Every year, License Global invites intellectual property owners to submit data on revenues from licensed merchandise and their formulas for the previous year. This year’s report on the retail of licensed consumer products and services in 2022 showed sales results amounting to as much as 278 billion dollars.
The top 20 of 84 brands listed in the report together generated 230 billion dollars. To make things even more interesting, the top ten brands alone generated 189 billion dollars and recorded an average growth rate of 20 percent compared to the previous year, with individual companies recording annual growth of as much as 61 percent.
According to License Global, Disney’s merchandise sales worldwide amounted to 61.7 billion dollars in 2022, which is almost double that of the second-placed Dotdash Meredith. Essentially, this means that Disney earned the most money from licensed merchandise of any other company in the world. This merchandise includes both their own items (which Disney sells directly) and items from any other company that uses the Disney brand (such as Funko POPs).
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Disney
Disney Consumer Products, Games and Publishing, as part of The Walt Disney Company, brings the most recognizable brands into the daily lives of people around the world. Their products and services encompass brands such as Disney, Pixar, Marvel, Lucasfilm, ESPN, 20th Century Studios, and National Geographic.
These are delivered through various channels, including the global mass market, specialty stores, general merchandise stores, and digital retail, shopDisney digital and physical portfolio, and Disney Parks. As the world’s largest licensing company, Disney Consumer Products, Games and Publishing collaborates with brands such as Hasbro, Mattel, Mad Engine, LEGO Group, Jay Franco, adidas, H&M, Pandora, Kimberly Clark, Funko, and Procter & Gamble.
Dotdash Meredith
Dotdash Meredith is the largest digital and print publisher in America. From mobile phones to magazines, nearly 200 million people use their services. Some of the company’s most recognized brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Brides, Byrdie, REAL SIMPLE, Investopedia, Southern Living, Coastal Living, EatingWell, Cooking Light, LIFE, and InStyle.
It is a brand that reaches a monthly audience of over 43 million users with a presence across multiple platforms in print and digital editions, but is also in long-standing licensing partnerships with companies such as Walmart and Anywhere Real Estate. The Better Homes & Gardens magazine at Walmart has over 3000 active stock keeping units (SKU) online and in stores across the U.S.
Authentic Brands Group
Authentic Brands Group (ABG) is a global platform for brand development, marketing, and entertainment with a portfolio of over 40 world-renowned lifestyle, entertainment, and media brands. With its global headquarters in New York, Authentic has regional offices in key markets around the world. ABG connects strong brands with a global network of operators, distributors, and retailers to build long-term value in the market.
ABG also continued to develop its platform in 2022 through a series of acquisitions and strategic moves. Additionally, their satellite office based in Europe has evolved into an operational regional headquarters focused on driving brand and business growth in EMEA and India. Furthermore, ABG completed its largest acquisition to date with Reebok and finalized the acquisition of Ted Baker.
Moreover, the company owns the well-known Sports Illustrated magazine brand, as well as the rights to the likeness and marketing rights of several celebrities such as Muhammad Ali, Elvis Presley, and David Beckham. Brands owned by ABG generated 24.1 billion dollars in licensed merchandise sales in 2022.
