bio&bio Celebrates 20 Years: Pioneer of the Organic Revolution in the Croatian Market

bio&bio, the only retail chain in the market that exclusively offers 100 percent organic food, proudly marks two decades of innovation, dedication, and continuous improvement. This brand has not only set high standards in the industry but has also provided a new meaning to the concept of sustainability in the daily habits of thousands of people.

Founded with a vision and mission to promote healthy living, the history of bio&bio dates back to the late 1980s when Zlatko Pejić and Jadranka Boban Pejić promoted the idea of personal ecology through seminars on macrobiotics and sustainable lifestyles. This idea, which asserts that a healthy individual contributes to a healthy environment and vice versa, laid the foundation for what would become the recognizable bio&bio story.

Today, bio&bio is not just a retail chain but also a synonym for a true philosophy of living. Their carefully designed logo conveys a deep message: orange represents the animal world, including humans, while green symbolizes the plant world. Together, they represent the organic world, and the gray color of the ‘&’ sign indicates their symbiosis within bio&bio stores. The combination of these elements makes the logo not only aesthetically appealing but also a story in itself.

Among the brand’s greatest achievements are initiatives such as collaboration with local organic farmers, promoting organic production through their own organic estate ‘Zrno’, and the project of innovative compostable packaging that has reduced plastic consumption by as much as three tons since 2020. However, as the most important factor of success, Boban Pejić emphasizes:

– We consider our greatest success to be our continued belief that it is worth the effort and our persistence in quality control. We believe that engaging in organic products is a holistic philosophy of living that has ecological, economic, and ethical components, and we are uncompromisingly dedicated to it. –

On the occasion of this important anniversary, bio&bio states: – Our values and the core of our story remain the same. We believe that together with our customers, we will continue to write inspiring pages of our future – together better, every day. –

In September, the month when bio&bio celebrates its 20th anniversary, they invite all their loyal customers, as well as those who will soon become one, to join the celebration. A range of benefits and surprises has been prepared as a thank you for the trust placed in them over the past twenty years.