For Croatian entrepreneurs, this is the best year in history, but they are facing new challenges such as stagnation in the Eurozone and Germany entering recession… Leaders of the largest companies claim that this does not affect revenue and has not delayed investment in new technologies, especially in artificial intelligence and environmental protection. What is happening at Fortenova was explained by Zoran Mitreski, CEO of Fortenova Group for Retail and President of the Management Board of Konzum.
– Despite the global challenges that have been following us for some time, the retail sector of Fortenova Group, including Konzum as the largest company in the Group, has successfully adapted its operations. Quality planning and investment in the stability of the company have ensured greater resilience to market changes, and our efforts brought us an increase in total retail revenue in 2022, with Konzum’s revenue rising by 13.7 percent compared to 2021. Inflation affects not only business but also the purchasing power of citizens, so we continuously strive to meet our customers’ needs through various initiatives and price reductions wherever possible. At the same time, we are investing in the modernization and expansion of our retail network and optimizing existing stores. This year, Fortenova Group also realized its first foreign acquisition in retail by acquiring the Franca chain in Montenegro.
