The Croatian franchise Friendly Fire, a brand of gaming cafes, has opened its first of 30 signed franchises in Mexico City, it was announced on Monday by the franchise.
The first franchise location in Mexico opened on Friday, September 22. Friendly Fire began operations in 2017 in Zagreb and has successfully franchised its business model in Bosnia and Herzegovina and Austria so far.
By signing a master franchise agreement for Mexico, the brand opens the door for a minimum of 30 new locations in the country and hopes to break into the broader Latin American market.
– This significant step is the result of continuous work and the vision for further global expansion of our network. Friendly Fire aims to become synonymous with top-notch gaming experiences worldwide – said franchise founder David Kosir.
He added that negotiations are underway for expansion into additional markets, but details remain confidential for now.
