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The First Cashier-less Store East of Munich Opens in Zagreb

Konzum today opened a cashier-less store without item scanning in Zagreb, named Konzum SMART, the first of its kind in the broader region. It is estimated that there are only between 150 and 200 such smart stores worldwide, with the nearest one located in Munich.

The system works as follows: first, it is necessary to download (or open) the Konzum app and select ‘Konzum SMART’ within it, then specify a payment card. The app contains a QR code that must be scanned upon entry. Without the QR code, entry is not permitted. The customer then selects what they want, places it in their bag, and exits the store. The receipt is sent to the registered email address and in the app. Jozo Džakula, the IT director at Konzum, states that the system has been tested multiple times and that in none of the tests did a customer get charged for any item they did not take out of the store, regardless of whether they moved it from the shelf and returned it.

For this to function accurately, the redesigned store of approximately 130 square meters, located at the corner of Kurelčeva Street and Old Vlaška, in the strictest center of the city, is equipped with no less than 150 cameras, which literally cover every item in the store and use computer vision to accurately detect everything that each customer has placed in their bag. Although there is a small section for fruits and vegetables in the store, purchased items are not weighed but are charged per piece. For example, one banana costs 25 cents, which roughly corresponds to the price for a kilogram of bananas purchased in a regular store.

– This store is a true confirmation of the role that a market leader has – achieving maximum in everyday operations, for the benefit of customers and the market, while not losing sight of the levers of its future development. Konzum has been doing this for years. Last week, it could be far ahead of everyone in lowering prices to help curb inflation in Croatia, and today it opens the doors to the first automated store in Croatia. This step is completely in line with plans for technological transformation and digitization, which are one of the four pillars of the development strategy of the Fortenova Group – stated Fabris Peruško, a member of the Management Board and CEO of the Fortenova Group, at the opening of the smart store.

Although the store does not have cashiers, there are still employees. Someone will need to restock new goods on the shelves, someone will have to clean, and so on. However, the most important role will belong to the person who will need to explain to customers what they need to do to even enter the store. Given that this is a neighborhood store, in an area of the city with the highest population of older residents, that person will work as hard as three cashiers!

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