Addiko Bank is the first in Croatia to launch a campaign using augmented reality (AR) technology on digital outdoor advertising surfaces, in partnership with Go2Digital, a company that has been pushing sales, technological, and communication boundaries in outdoor advertising for years. This atypical bank has once again confirmed its position as one of the technological leaders in the financial sector and announced the trend of augmented reality in advertising, which is increasingly gaining momentum in marketing campaigns.
The main star of the campaign is hamster Oskar, the recognizable face of Addiko Bank, who appears on the digital screen every time passersby activate the augmented reality option with their movement. Set in real-time, digital Oskar instantly becomes part of the real space, freely walking through Zagreb’s Ilica, Rijeka’s Adriatic Square, and Osijek’s Kapucinska Street. He approaches passersby, encourages them to interact, invites them to scan a QR code, and directs them to the nearest Addiko branch where a free Addiko Mastercard® Prepaid card with an amount of 20 euros awaits them as a small gesture of great welcome.
– Addiko is not a typical bank, just as Oskar is not a typical hamster. Instead of collecting, he prefers to share. That is exactly what he does in this campaign to promote the Addiko Mastercard® Prepaid card, which is the ideal solution for payments while traveling, pocket money for children, or safe online shopping. I am proud that Addiko Bank has made a breakthrough in advertising and has become the first bank in Croatia to apply AR in outdoor advertising. Along with Zagreb, Oskar will also visit Osijek and Rijeka, and based on the initial reactions, I believe we have once again done something bold and different in banking advertising – said Mia Lasić, responsible for digital marketing at Addiko Bank.
