One of the largest Croatian IT companies, Infinum, has acquired the creative digital agency based in New York, ExpandTheRoom (ETR). The domestic award-winning technology collective, whose clients include Philips, KPMG, Porsche, and Warner Brothers, is expanding its reach in the United States with this move to respond to the growing demand in the field of strategic digital transformation.
Infinum currently operates from eight offices in Europe and the USA, employing around 400 experts in the design and development of digital products and continuously collaborates with global brands to create innovative solutions for various sectors including automotive, finance, healthcare, and retail.
– The main motivation for the acquisition is to establish a stronger presence in the United States. The existing office in New York is already achieving excellent results in the largest market for digital services in the world, and with the reinforcements from ETR, we will be able to elevate our business to a higher level. We are proud to welcome an experienced and skilled team that has a strong client base including Citibank, ESPN, Reuters, Business Insider, and Honda. I believe that in this way we will provide even better service to our existing clients, and with a larger team in the USA, we will find it easier to reach new clients – said Nikola Kapraljević, CEO of Infinum.
Infinum and ETR, besides experience and complementary company culture, share a similar beginning. The American agency, which particularly stands out for its expertise in user experience and analytical approach, was founded by two friends, James Cole (CEO) and Todd Doyle (Creative Director), and over the years has assembled a team of 24 experts who will now be able to take on even more demanding projects and larger clients in collaboration with Infinum.
