Consultant Boris Sruk Takes Over Famax

Consultant Boris Sruk this week added another title to his signature – owner and director of Famax, a company engaged in the representation, sale, and servicing of orthopedic aids for 17 European and global manufacturers.

– Through numerous projects where I have been advising small and medium-sized enterprises for years, this opportunity presented itself at the right time. For some time, I have been monitoring the market situation and looking for an opportunity to enter as an investor in an industry that has great potential for growth and development – said Sruk in an interview with Lider.

As he states, global trends are such that more and more is being invested in the so-called ‘fourth age’, which refers to orthopedic aids such as wheelchairs, lifts, anti-decubitus mattresses, and similar assortments.

– As a population, we are living longer on average, and this factor increasingly demands quality of life. To be mobile, independent, and active in society. I hope this investment encourages other investors or individuals to take the plunge and invest in similar small businesses – Sruk emphasized.

As he also announced on his LinkedIn profile, Famax has been present in the market for almost 30 years and is the exclusive representative and distributor of the Meyra brand, which manufactures mobility aids such as wheelchairs, electric wheelchairs, scooters, and rehabilitation equipment. The German brand also holds the international certificate ISO 13485:2016, which confirms the ability to manage medical devices and services with a high level of quality.

When asked what he plans to do next with this company, Sruk says there are two directions for further development that will be carried out in parallel.

– One at the strategic level aimed at partners, manufacturers, new products in the orthopedic aids industry, and expansion into new markets. The second direction is, of course, operational, which includes cost management alongside the development of new sales channels, investments in relationships with business partners and users. My desire is to approach each user individually and with full attention, as they deserve. This is Famax’s comparative advantage – explained the new director and owner of the company.

According to data from Poslovna Hrvatska, Famax currently has only three registered employees, but as Sruk says, Famax will grow with the market.

– I am confident that we will increase the team over the next three to six months, both in sales and in service. Namely, Famax has a multi-brand service for most orthopedic aids. We will develop a professional team, which will be a synergy of the experience of older employees and younger ones with some new knowledge. It is very important for us to maintain the traditional quality for which we have been recognized in the market for almost 30 years, while simultaneously creating synergy with new digital solutions. Our goal is to be a quality partner to all our users, partners, collaborators, and employees – said Sruk.

The company achieved a total annual revenue of €427.6 thousand in 2022, which was a growth of 9.4 percent compared to the previous year, and a profit of €18.5 thousand.

When asked if he plans a similar business venture in the near future, the new owner of Famax stated that ‘there are interesting potential partners in the market with whom he would like to start cooperation, either through partnership or potential new acquisition’ because, as he says, passion and focus are what matter and what ultimately drives you forward.