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The Largest Museum of Illusions in the World Opens in Las Vegas

The largest Museum of Illusions in the world opened in Las Vegas on August 30. This originally Croatian concept, conceived by the founders and owners of the Museum of Illusions in Zagreb, Tomislav Pamuković and Roko Živković, has expanded from Zagreb to over 40 locations in 25 countries around the world since its inception in 2015.

Located on the most famous tourist spot, the Strip, the Museum of Illusions in Las Vegas spans over 1,400 square meters. It offers its visitors over 80 illusions and exhibits that are typically created for all museums in Croatia. Additionally, visitors to this newly opened Museum of Illusions will have the opportunity to experience a unique experience in various zones where recognizable Las Vegas motifs have been implemented, including the attractive levitating Cadillac car.

– We have been working on this quite demanding project for a long time. However, the opening of the Museum of Illusions in Las Vegas allows visitors from another metropolis to get to know the original Croatian concept through the world of illusions and experience an unforgettable experience on the other side of the world. Learning through entertainment is our premise, and with this new opening, we have confirmed that it is well received on a global level. With this move, we continue our expansion, both of the project itself and the team. With each step, we are getting closer to our goal of opening 100 museums by the end of 2026 – said Teo Širola, director of Metamorfoza, a Croatian company based in Zagreb that owns the franchise and manages the global network of Museums of Illusions and stands behind the brand across Europe, North America, Asia, and Africa.

The Museum of Illusions is the largest chain of private museums in the world with over 40 locations in 25 countries and ten million visitors, and besides the newly opened Las Vegas, they previously opened doors in Charlotte, Atlanta, Minneapolis, with Denver and San Diego to follow. The exclusive opening in Las Vegas was also marked by a spectacle in which the Museum of Illusions joined forces with the famous world magician Michael Carbonaro, who performed world-famous magic tricks in front of the audience.

We remind you that the Museum of Illusions won the Franchise of the Year 2022 award earlier this year, as well as the award for the best Croatian export franchise for the largest export breakthrough, and will represent Croatia at the franchise fair in Frankfurt and compete for the European award ‘The 2023 European Franchise Award’ at the end of September in Brussels.

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