Mplus Grupa has launched ‘Future Talks’, a series of interviews with leading global visionaries and opinion makers, hosted by Luka Orešković, the president of Mplus’s Advisory Board. In the first interview, Orešković spoke with Eko Aho, former Finnish Prime Minister and member of Nokia’s Executive Board, about the transformation that Nokia and Finland underwent in the 1990s and his experiences in managing transformative social and technological shifts.
– I was born in the 1950s on a small farm in Finland and, when we talk about transformation, I have not seen any transformation like the one that occurred when we moved from horse-powered agriculture to machine-powered production. That was a real transformation that had a huge impact on our society. So, transformation is permanent. It happens faster or slower, but it is constantly happening.
But occasionally we have crises, and in times of crisis, transformation happens faster. There is a very simple reason. You have an urgent need to do something, and there are less aggressive forces against change. So, it is like a moment of change that needs to be fully utilized, and I think both Finland and Nokia did that in the 1990s. But people did not understand it at that moment. Nevertheless, those crises opened the door to a story of great success, both in Finland and in Nokia – said Eho.
‘Concept and context must be in balance’
Namely, Nokia’s reinvention is widely appreciated, Orešković explained. In fact, it has become a case study in many business schools, where it was really possible to question what its fundamental purpose is and what it does as a company. In the case of Nokia, transformation occurred several times during the company’s operation, which was founded in 1865 and has undergone several mass transformations.
– I think Nokia’s case is a fundamental example of the dependency between external circumstances and your concept. When external circumstances change, you have two options. You try to keep things as they are and lose, or you take those changes seriously and start changing your concept. So, the concept and context must be in balance. And Nokia made a fantastic choice in the 1990s in the midst of a crisis – said Eho.
