What is the secret to the success of trap, can we defeat artificial intelligence, and how to build a company and not sell it at the peak of fame are just some of the topics that will spice up the September gathering of experts and enthusiasts from the world of communication, marketing, and business at Weekend.16. Current topics and the latest trends are on the agenda of this year’s Weekend Media Festival, which will take place in Rovinj from September 21 to 24 in the premises of the old Tobacco Factory, and which were also announced at the Weekend gathering in the center of Zagreb attended by Zoran Šprajc, Damir Smrtić, Petar Štefanić, Hajdi Ćenan and many others.
The Weekend Media Festival has always been a leader in monitoring and promoting the latest trends in media and communications. This year, the biggest novelty is the integration of artificial intelligence in the organization of the festival. As a true trendsetter, Weekend has for the first time a promo video made with the help of AI technology that you can watch here.
Weekend.16 has thus opened the doors to new creative horizons, and as part of the program, there will be When AI Meets Creation, an exhibition of photographs created using artificial intelligence. The panel AI Era: Innovate, Implement, Dominate powered by UGP will also address this current topic, and we will learn more from Dražen Oreščanin, Ace Momčilović and Hajdi Ćenan under the moderation of Dražen Tomić.
For a full 16 years, the Festival has fulfilled its mission by bringing a range of educational topics and burning questions that attract the biggest names from the world of media, communication, and business. This year’s program will also discuss TV formats that have survived in the fight against new media at the panel TV Survival Kit, where panelists Mia Kovačić, Joško Lokas and Antonija Blaće will share their TV experiences with moderator Petar Štefanić. (P)remaining independent is the key to every personal and professional success, and the panel How to (R)emain Independent with Ivan Bešlić and Nikola Dujmović, founders of Sofascore and SPANA, two of the fastest-growing domestic IT companies, reveals to the audience how and why not to sell out at the peak of fame. Every mistake carries the potential for growth if we view it as a learning opportunity, and about that Where PR professionals go wrong will be discussed by Ivana Galić Baksa, Tomislav Klauški and Vladimir Preselj with moderator Nevena Rendeli Vejzović.
How entrepreneurs are portrayed in the media and why they are always “controversial” will be revealed at the panel Controversial Entrepreneur by Aleksandar Stanković, Zoran Šprajc, Tihomir Ladišić, Zoran Turković and Hrvoje Bujas. Additionally, Goran Vinčić, Tin Vodopivec, and Zoran Kesić will explore humor in the region at the Weekend and uncover What is Funny Here. The panel Trap from Vardar to Triglav will allow all visitors to explore the musical phenomenon that has infected the entire region and get to know the trap world where Relja, one of the most famous regional trappers, and Đorđe Trbović, director and executive producer of the IDJ videos publishing house, along with Zembo Latifa, a well-known name in the rap scene, will reveal whether trap is what rock ‘n’ roll used to be. To ensure it doesn’t all remain just talk, Grše will clarify it with a live performance. With his vision and record-breaking achievements on music charts, he has confirmed his status as one of the most significant performers on the regional music scene. In addition to this musical phenomenon, visitors can expect a Party of the Great Perica with Dinu Antonića and the DVP band, as well as more good live performances and parties.
