– As many as 85 percent of users want the freedom and flexibility to change TV packages themselves once a month without charge. Additionally, 83 percent want to transfer TV services to other locations, for example, to their weekend house or the place where they spend their holidays. It is also important for them to manage all services independently and easily in one place, change them, try new ones, and have a transparent overview of them. This is the desire of 80 percent of respondents – emphasized the CEO for private customers of A1 Hrvatska Ivana Marković.
She added that the need to try new services without contractual obligations, with the possibility to cancel them at any time, is closely related to this (79 percent). For most respondents, advanced customer support is important, and everyone would gladly try additional services such as music or video streaming, Screen Insurance, or Home Assistance.
The marketing director for private customers Monika Majstorović stated that A1’s offering is market-recognized for its flexibility and Mosaic.
– We decided to make our offering even more flexible and with more choices according to user desires, in order to maintain the status of the most competitive service portfolio. Our starting point was to enable everything that is important to users for an easier daily life. This is exactly what we emphasize with the new campaign because who has ever said they don’t want everything – no one ever – said Majstorović.
From now on, speeds of 2 Gbps are available on the largest gigabit fixed network in Croatia with premium equipment consisting of WiFi 6 routers and mesh devices, which is a unique offering in the market. A1 technicians will install the equipment at the customer’s location and ensure that every corner of the home is covered with a quality WiFi signal. In addition, advanced customer support is available, with inquiries and requests resolved without waiting. The TV service with over 220 channels has become portable and can be watched on a large screen at other locations or simultaneously on two TV devices.
For this, a smart TV device or Android box is required. A unique market opportunity is the sharing of unlimited mobile internet – users on unlimited internet plans can gift unlimited Internet for 24 hours to other A1 prepaid or postpaid users every month. A new feature for voucher users is the ability to pay for the plan three or six months in advance with a discount, so that in addition to saving, they do not have to worry about their account balance and plan expiration. They also no longer have to think about their account balance because they can now pay for prepaid plans online or through the Moj A1 application without purchasing a voucher. All these services can be easily managed, new ones activated or deactivated without contractual obligations, additional services tried, or vouchers and bills paid through the Moj A1 application, which has been upgraded and simplified for an even better user experience. To speed up payments on the A1 webshop or voucher purchases, payment via Revolut Pay has been enabled. By bundling services in Mosaic, users can save up to 16 euros per bill for a total of four connected services, and for the connected mobile and fixed service, they receive three months of A1 Home Assistance. All users, depending on the services and plans they have, can activate and try additional services for free for one to three months, such as Screen Insurance, A1 Xplore Music by Deezer, A1 SafeNet, or A1 Home Assistance.
