Made Up for a Meeting with Just One Click

A virtual application that allows you to get made up for an online meeting with just one click on the Microsoft Teams platform is now available to users worldwide thanks to the collaboration between Maybelline New York and Microsoft. This ‘virtual makeup bag’ provides the opportunity for quick and easy customization of makeup style and final appearance directly during the meeting within Teams.

Maybelline New York, as part of the L’Oréal group, has made a leap into the virtual world with this innovation, all aimed at boosting confidence and empowering people, especially in the workplace. The application allows users to find out which specific products or shades create the virtual look, so they can later try them out in real life and thus find the best products for themselves even more easily.

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– The mission of the Maybelline brand is to provide people with the confidence to highlight their natural beauty. Whether you work in an office or from home, it is important to feel good in your skin. That’s why we developed virtual makeup looks in collaboration with Microsoft Teams that will allow users to feel beautiful and confident, even when their day is full of obligations – stated Trisha Ayyagari, President of the global Maybelline brand.

The Maybelline application is equipped with all the digital makeup products needed in our increasingly virtual world. With just a simple click, users can choose from 12 makeup looks to enhance their natural appearance and effortlessly feel empowered and satisfied. All it takes is to click on the Video Effects option in Microsoft Teams, and then on Maybelline, where various makeup styles are displayed.

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– Empowering people through technology is at the core of what we do at Microsoft. The new Maybelline Beauty application in Microsoft Teams is a great example of how, together with our partners, and using the power of artificial intelligence, we give people even more opportunities to express themselves in work environments – said Nicole Herskowitz, Vice President of Microsoft Teams.

Launched using Modiface AI and developed in collaboration with the Geena Davis Institute to ensure representation of a broad and diverse population, the new application is currently available as an option in Teams video calls for all those who have a Teams license for business users, including users in Croatia.