– We have established that content is king, that the customer is king, that video is king, that data is law, and that people are key, that data is also key, that we need to engage with influencers because we cannot do without them, that you should always be one step ahead, anticipate what products and services customers will want and offer them in a way that includes emotions, keeps their attention, but they don’t even notice it, that you show you care, and at the same time be inclusive, sustainable, smart, digital, innovative… And in the end, the company needs to bring better figures every year. That this is very complex is demonstrated by the program of today’s Leader’s Conference Marketing and Sales by Numbers with as many as 28 panelists – said Bojana Božanić Ivanović, director of Lider, in her opening speech.
However, as Božanić Ivanović concluded, as in all other sectors, in marketing and sales less is always more, and to simplify things, effort and time must be invested.
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Through six panels and three presentations, numerous marketing and sales experts gathered today in the beautiful setting of Zagreb’s Restaurant Maksimir will gain insight into the latest trends to answer the key question – how to increase sales.
