At the second panel of the 10th export conference titled It’s Time for Acquisitions, Hrvoje Čuvalo, CEO of HBOR, Ines Ignjatović, Director of Strategic Business Development at Podravka, Josip Lasić, Member of the Management Board of Končar, and Vjeran Vrbanec, CEO of HAMMAG – BICRO participated. When asked about Podravka’s interest in Fortenova’s agricultural division, Ignjatović did not provide a specific answer, only stating that they are monitoring all developments in the domestic and foreign markets. Podravka, she continued, is low in debt and has the capacity for inorganic growth (acquisitions) and reminded that the company from Koprivnica adopted a strategy in mid-2021 with three key directions: organic and inorganic growth and digitalization. Besides Croatia, 16 of its companies operate abroad.
– Today, we already generate 2/3 of our revenue outside Croatia, and we are in the midst of an investment cycle. Last year alone, we invested 400 million kuna, and we are focused on technology and digitalization, said Ignjatović.
One of the directions, as stated, is inorganic growth for which Podravka has set criteria for monitoring acquisition targets. Speaking about the acquisition of Ljubljana’s Žito from 2015, the integration process into the Podravka Group is still ongoing today. Ignjatović stated that this acquisition achieved the strategic goal of entering the bakery sector, and currently, investments are being made in the modernization and transformation of Žito.
– A lot is being invested in Žito. We want to focus it on baking, while other productions are integrated into other production branches of the Podravka Group, said Ignjatović.
Once, Končar was a target, now it is an acquirer. The current Management is focused on growth, said Lasić, despite facing a pandemic at the beginning of its mandate, but since the second half of 2021, the company has started making acquisitions. Four have been realized, the largest being Dalekovod, which has been recapitalized, and Lasić stated that the Končar group gained a lot from this acquisition. Primarily, it is about increasing capacities that did not exist before, and on the other hand, the Nordic market opened up where Dalekovod, unlike Končar, has traditionally been present. Dalekovod is the largest with which much greater capacities have been obtained than they had, and they have also expanded into the Nordic market where they were not present.
In addition to Dalekovod, Končar also acquired two IT companies and Telenrerg Engineering, specialized in engineering electrical energy facilities in the electricity industry and industry. Some of them have used support from Hammag – Bicro, whose CEO Vjeran Vrbanec stated that they will also support programs from NPOO, with two more programs being prepared by the end of the year, and the total value of all these grants is half a billion euros.
