Austrian Spar is the new destination for the Pipi brand, known for its orangeade, as announced by Pipi Beverages, marking a continuation of the export campaign initiated by the company. Pipi is positioned in Spar as an independent brand amidst strong competition from carbonated beverages. Previously, this domestic product has already opened doors to the USA, Australia, China, and Singapore, further strengthening its regional positioning.
‘We are proud of this step in our business, of opening another demanding foreign market. This is a significant achievement not only for Pipi but also for the reputation of Croatian products in the international market. Pipi has the quality, story, and tradition to compete with the largest, and Croatia has another brand that will represent it well in demanding Western markets,’ said Luka Diel-Zadro, Director of Pipi Beverages.
However, entering the Austrian market is not the only news in Pipi’s operations. With a signed agreement with a distributor, this brand will also be found on the shelves of retail chains in Germany and Switzerland this year. ‘For the past six years, we have been intensively working on strengthening both the brand and retail, and this is the result we were confident would come. We remain equally ambitious towards foreign markets and are actively working on opening new ones,’ added Diel-Zadro.
