In a sea of contradictory macroeconomic information and forecasts from economic analysts for this year, we wanted to clarify the actual business situation ‘on the ground’ and what signals are emerging for the rest of the year. We asked the leaders of companies that are members of Lider’s Exporters Club whether this year is as stressful as last year or if they notice that the market situation is calming down, what recent trends are in their industry and how they are adapting, what their key business challenges are, and what signals they are receiving from their export markets.
Today we publish the responses Marinko Došen, CEO of AD Plastik:
Some things have permanently changed in the last few years, and this must be accepted. It would be unfair to say that the situation is equally stressful as last year, but there are still a number of uncertainties, and caution in planning is necessary. Some patterns have simply changed, but the fact is that a slight normalization is noticeable. This is primarily reflected in supply and prices, but there is no room for relaxation as geopolitical risks remain present.
The normalization of semiconductor supply positively affects capacity utilization and better vehicle sales in Europe. In our industry, the absolute trends are lighter and more environmentally friendly vehicles, so all development activities within the industry are directed in that direction. The polymer components we produce are lighter, making them more desirable, so the trends are in our favor. This is an opportunity for our business, and we are intensively working on the development of materials and components to meet the needs of the market and our customers.
